Looksina Khan is a Lecturer at the Department of Management, School of Business & Economics, North South University, Bangladesh. She has achieved Master degree in Marketing from Queen Mary University of London, United Kingdom.She has also received Bachelor of Business Administration degree from North South University, Bangladesh. She is an expert in business communication, marketing and strategic management. Her research interests lie broadly within communication, women entrepreneurship, strategic management, consumer behaviour, business innovation and contemporary issues in the business sector. She aims to bring about a positive and progressive change among the youth of Bangladesh by instilling relevant & timely knowledge, moral values and ethics into them.