Center of Excellence in Higher Education
The First Private University in Bangladesh

Department of Marketing & International Business

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About DMIB
ACBSP-Accredited Excellence

Department of Marketing and International Business

The Department of Marketing and International Business (MIB) at North South University is renowned locally and globally for exceptional student satisfaction across its ACBSP-accredited undergraduate programs. Led by Dr. Khandker Md Nahin Mamun, MIB is a nexus of innovation and creativity, diligently shaping future business leaders.

👥 Faculty: Over 30 Esteemed Faculty Members 📍 Location: 7th Floor (East Side), NAC Building

💡 Why Should You Join Us?

🎓 Rigorous & Updated Curriculum

As the first in the nation to achieve ACBSP accreditation, our curriculum is updated to reflect modern global market dynamics. Students engage through reflective writing, case studies, company visits, and journaling.

🔬 World-Class Faculty & Research

Our faculty members hold PhD and Master’s degrees from top universities in the USA, UK, and Australia.

Published in top journals including Industrial Marketing Management, Journal of Business Research, and Supply Chain Management. They also lead impactful initiatives such as the City Alo Certification Program and the We-Fi Project.

🏆 Student Achievements & Campus Life

To ensure whole-person development, we host the Marketing and International Business Club (MIBC), merging classroom learning with networking opportunities. 

Recent Student & Alumni Highlights:
  • Marketing Olympiad 2023: Student Nadia Hossain emerged as the National Champion.
  • Global Academic Conferences: Student papers accepted at the AMA Winter Academic Conference (2024) and the 46th ISMS Marketing Science Conference (2024).
  • Philip Kotler Award 2023: Alumna Sadia Haque (CEO of ShareTrip) won top honors at the Modern Marketing Summit.
QS Ranked

🚀 Where Are Our Graduates Now?

NSU was the only private university in Bangladesh ranked in the QS Graduate Employability Rankings 2022. Our alumni consistently reach top leadership positions or establish market-defining ventures.

🏢 Corporate Leaders At: Unilever Bangladesh, Grameenphone, bKash, Coca-Cola Bangladesh, Standard Chartered Singapore, Meta (Facebook).
💡 Innovative Entrepreneurs Behind: ShareTrip, TruckLagbe, iFarmer, and many other successful startups creating national employment.

What Are You Waiting For?

We welcome young, inquisitive minds ready to learn, innovate, and grow. Join us at the Department of Marketing and International Business to broaden your horizons and build a global career.

Message from the Chairperson
Dr Khandker Md Nahin Mamun Welcome Message

Message from the Department Chairperson

I am immensely proud and honored to be appointed as Chair of the Department of Marketing and International Business, succeeding a series of remarkable predecessors. With great pleasure, I warmly invite you to explore our esteemed department and discover the breadth of our offerings.

Dr Khandker Md Nahin Mamun Assistant Professor and Chairman
Department of Marketing & International Business
✉ email: [email protected]

🎯 Our Mission & Vision

We aim to advance North South University's mission and vision by nurturing future leaders. It has been a joy to work towards this ambition in an environment where the spirit of cooperation and collaboration sparkle, even in spontaneous corridor meetings.

🌟 Academic Excellence

Our team of over thirty dedicated faculty members, brimming with enthusiasm, strives to inform and inspire our students about the world of new challenges and opportunities that await.

📘 Programs & Curriculum Highlights

You will hear talks from industry specialists to help illustrate how theories practically come to life. Explore our curated major offerings below:

These International Business courses are designed for those who wish to understand the dynamics that unite the ever-connected and interdependent global economy. Whichever path you choose, you will be in good hands.

NSU SBE is your home away from home. We are eager to see you in our classrooms, walking down our corridors, bringing life to our beautiful campus. My door is always open to our students should they face any problems. I am always here for the well-being of our students.

The Marketing and International Business Department is a place of human kindness and unassuming competence. It has produced game-changing entrepreneurs, outstanding academics, and a strong legacy, all made possible through countless partnerships within the department. For this, I am deeply grateful to my fellow colleagues. If there is any way I could be of help, please let me know.

"I believe that by gaining a deeper understanding of consumers' problems and the intricacies of the underlying dynamics of the world economy, we can solve most of what troubles humanity. On behalf of the whole team, let's move forward together towards a brighter future."

— Dr. Khandker Md Nahin Mamun
BBA Program (Marketing Major)

Roadmap for Marketing Major:                                                                                               

Introductory Course:

MKT202 (Introduction to Marketing): This introductory marketing course facilitates students in gaining a comprehensive understanding of basic marketing concepts. The course will cover various fields of marketing, such as customer value creation, marketing environment, customer relationship management, segmentation and target market, pricing, product development, promotions, consumer behavior, and the components of integrated marketing communication.

 

Core Courses:

MKT337 (Promotional Management): This course encompasses various components of a firm's promotional mix, including advertising, sales promotion, public relations, direct marketing, and personal selling. Students will gain foundational knowledge about the importance of promotional management, its place in the marketing mix, and how it has evolved. An emphasis will be placed on the strategic planning involved in creating and executing promotional campaigns.

MKT344 (Consumer Behavior): This course enlightens students with insights to understand consumer behaviors, including searches, purchasing, using, evaluating, and disposing of products and services. This course provides a comprehensive understanding of consumer behavior by integrating psychological theories. Students will explore concepts, such as motivation, personality, perception, attitude formation, learning processes, cultural nuances, and consumer decision-making dynamics. This course will equip students to target customers and position products using diverse tactics effectively.

MKT460 (Strategic Marketing): Building upon fundamental marketing concepts, this course emphasizes the development of market-driven strategies. The course progresses from basic marketing concepts like market segmentation and product positioning to contemporary strategies like digital channels and social media marketing. By completing this course, students will gain advanced skills in developing integrated marketing strategies that generate value for customers and ensure growth for an organization.

MKT470 (Marketing Research): This course offers a deep dive into the world of effective market research, going beyond typical methods like surveys and interviews. Students will learn how to set up research projects, define the problem, discover various ways to gather data and master the art of analyzing data and presenting findings. The course highlights the importance of market research in management decision-making, ensuring marketers leverage these insights effectively. The course explores qualitative and quantitative research approaches.

 

Elective Courses:

MKT330 (Digital Marketing): This course aims to equip students with the skills necessary to develop and implement cutting-edge marketing and business development strategies. This course introduces students to conceptualizing, developing, and using marketing in computer-mediated environments (CMEs). Students learn about e-business marketing, which represents the skills 21st-century marketers need. This course focuses on creating customer value through CMEs and sees marketing as information sharing with modern electronic technologies.

MKT355 (Agricultural Marketing): The course covers different topics that play fundamental roles in the agricultural market, including the manufacturing and distributing of agricultural products. Students will acquire knowledge of the marketing systems and market opportunities of major agricultural commodities open to primary producers in the market. This course also guides students in analyzing and assessing the global and dynamic market forces that impact the agri-food supply chain, from primary producers to end consumers. It will explore how these forces influence primary producers’ strategies in agri-food production and marketing. This module is designed to introduce students to different commodity marketing methods that are highly relevant to Bangladesh’s market.

MKT382 (International Marketing): This course is designed to introduce the marketing practices that companies employ to seek marketing opportunities outside the home country. In addition, this course highlights the cultural and environmental policies and techniques that firms consider while selecting and adapting their marketing strategies to suit the international environment.

MKT412 (Services Marketing): This course explores the unique challenges service marketers face, such as inventory management, demand-supply synchronization, service quality consistency, and service performance management. This course examines strategies employed by service industry leaders from various sectors, such as the hospitality industry, financial planning, airlines, and communication, as well as manufacturing and high-tech industries (both of which depend heavily on services to provide value). The course emphasizes understanding the essence of services, applying relevant models, concepts, tactics, and strategies for solving service-related problems, and improving service quality while ensuring customer satisfaction.

MKT417 (Export Import Management): This course discusses the operational mechanics of export and import transactions involving parties such as banks, insurers, and shippers. It covers export-import financing, available incentives for export prices, agencies that assist exporters and importers, relevant government policies, regulations of foreign exchange, and export promotion methods. The course highlights cases from Bangladesh.

MKT445 (Sales Management): This course provides the basic foundations for understanding all crucial aspects of selling. The course also offers a thorough and up-to-date integrated overview of the accumulated theory and research evidence relevant to Sales Management. Lastly, the course stresses basic concepts, critical decision areas, and analytical approaches for personal selling and examines the formulation, implementation, evaluation, and control of a strategic sales plan.

MKT450 (Marketing Channels): This course covers marketing channel decisions that are among management's most important decisions. In this course, students will learn how channel decisions impact a company's marketing strategy. Students will comprehend the influence of channel choices on pricing, sales, and advertising and how channel member capabilities shape product decisions. The course also features channel management challenges, accentuating recent distribution innovations like the Internet and e-commerce.

MKT465 (Brand Management): This course emphasizes branding, the strategic process of organizing marketing activities around the introduction, promotion, and optimization of brand portfolios. In this course, students will learn the significance of building and maintaining brand equity, a vital asset for top-performing companies. They'll understand how robust brand strategies lead to financial success, consumer loyalty, and a competitive edge. Given the growing emphasis on branding in the Bangladeshi context, the course blends global and local marketing theories and practices to equip students with essential brand management skills.

MKT475 (Marketing Analytics): This course introduces students to big data, marketing analytics, and business analytics tools. It focuses on assessing significant business metrics to identify prospects for improving business performance. The course will enable students to use marketing analytics tools such as Excel, Google Sheets with XL Miner, and SPSS. They will learn to assess and analyze datasets from various consumer databases. Students will be able to view, understand, question, interpret, and visualize data in many ways that reveal relationships, patterns, and trends in the form of maps, globes, reports, and charts. They will learn to answer questions, interpret results, and solve problems by looking at data in a way that is quickly understood and easily shared.

BBA Program (International Business Major)
 
Roadmap for International Business Major:

Introductory Course:

INB372 (International Business): This preliminary course of international business emphasizes the complexity of firms across national boundaries, as opposed to the domestic realm. It draws attention to the various topics for analyzing a country’s potential for attracting foreign direct investment. Students will explore the phenomena of interdependent global economies, the political economy and its impact on economic development, and the importance of cross-cultural literacy for conducting international business. Furthermore included are discussions of theories on trade and trade blocs, international business strategies, and decisions imperative for choosing the appropriate entry mode.

 

Core Courses

MKT382 (International Marketing): This course introduces the marketing practices that companies employ to expand internationally. In addition, this course highlights the cultural and environmental considerations firms consider when tailoring their marketing strategies to the international environment.

INB400 (International Trade & Finance): This course is designed to provide students with a detailed understanding of the current trend in international trade in the context of economic and financial interactions between countries. This course equips the students with the necessary trade theories, trade policies, and trade instruments in order to provide more breadth on international trade concepts. Also, this course elaborates on the impacts of Balance of Payment, currency, and exchange rate on international trade.

INB480 (Global Business Strategy): This course provides a study of the development of business strategies in an international context. This unit introduces key theories of international business strategy – those concerning the rationales for international expansion, the choice of foreign market entry strategy, and the challenges multinationals face when implementing their international business strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, evaluating critical strategic issues facing the multinational enterprise and exploring inter-relationships between host government policies and multinational company strategies.

INB490 (Cross-Cultural Management): The course will address differences in attitudes, values, and beliefs across different cultures. The course proceeds further by introducing various theories of culture and their applications in cross-cultural environments. Issues such as business etiquette, nonverbal communication, negotiations, interpersonal communication, time management, employee motivation, and decision-making are discussed in the context of intercultural differences in order to bring the management aspect into understanding the complexities of conducting global business. There will also be a focus on cultural learning, acculturation, and how organizations can cultivate a global mindset among their workforce.

 

Elective Courses

INB350 (International Business Negotiations): This course will provide an overview of the theory and practical skills essential for successful negotiation. By the end of this course, students are expected to differentiate between distributive bargaining and integrative negotiation, understand the perceptual, cognitive, and emotional processes that inhibit or facilitate effective negotiation, recognize communication errors, and outline strategies for improving productive communication. The course will also highlight more complex issues such as multiparty negotiations, ethics, and cross-cultural business behavior.

INB355 (Country Risk Analysis): This course will provide students with a comprehensive introduction to country risk analysis, which is used mainly in international business and finance contexts to understand the feasibility of foreign investment decisions. Rather than focusing on a specific country or region, the course will provide a more general analytical approach to risk analysis that can be applied across various countries. By the end of the course, students will have a strong understanding of different types of country risks, sources of country risk, and ways to manage country risks.

INB410 (International Competitiveness): The course comprises various theories and models for explaining a nation's competitive advantage. Students will have snapshots of traditional theories and models and investigate their weaknesses. Porter’s Diamond model will be used to explain why some nations produce specific products/services more efficiently. The patterns of the world competitive scenario will be examined by observing countries that have been at the forefront of international competition. In addition, the course will examine the countries that are likely to become more competitive in particular sectors in the future. Moreover, the students will generate a project on a specific country’s competitive advantage at the end of the semester.

INB415 (Global Fashion Buying & Merchandising): This course, with an overview of the international fashion business, will guide students to understand the role and responsibility of fashion buyers and merchandisers in the global market. It will focus on professional buying and merchandising methods, including practical knowledge of garment buying. Students will grasp several core concepts of Fashion Merchandising, including the global marketplace of fashion, the product selection process of a fashion buyer, major methods of import/export, pricing strategies, and the profitability of fashion products.

INB495 (International Trade Law): This course focuses on the analysis and interaction between the following fundamental concepts, including the historical overview of multilateral trade agreements, political dynamics of trade, and the free trade and trade barrier dichotomy. Along with international sales and carriage of goods, including INCO Terms and the Vienna Convention (CISG), payment and insurance (marine cargo insurance), dispute resolution in private international trade (conventional civil litigation versus ADR), and harmonization of international trade laws and practices (critical perspective for future) will be discussed in this course.

MKT417 (Export Import Management): This course discusses operational mechanics of export and import transactions parties, including banks, insurers, shippers, etc., involved in export-import financing, available incentives for export prices, agencies that provide help to exporters and importers, relevant government policies including the regulations of foreign exchange; export promotion methods, and emphasizes the cases of Bangladesh.

 

 

 

Research Portfolio
Institutional Ecosystem

Department Research Portfolio & Impact

Embedded in the rich research environment of North South University

As an integral part of North South University's thriving academic ecosystem, the Department of Marketing and International Business actively contributes to the institution's recognized standing in global higher education. In the 2024 Times Higher Education World University Subject-Based Rankings, North South University secured a position between 501st and 600th place in Business and Economics—leading all public and private universities in Bangladesh. Within this institutional framework, the NSU School of Business and Economics achieved a Research Quality score of 81.3, with MIB faculty driving a significant share of this scholarship.

🌐 NSU THE Subject Rank: 501st–600th Globally (#1 in Bangladesh) 📊 SBE Research Quality Score: 81.3 / 100

🔬 Department Research Focus Areas

Led by the MIB Research Committee under the guidance of Dr. Tamgid Ahmed Chowdhury, our pool of over 30 faculty members regularly hosts seminars, workshops, and international research collaborations across key domains:

🧠 Consumer Behavior & Psychology Citizenship behavior, WOM, online/digital buying, pro-social behavior, referral behavior, purchase intentions.
🤖 Technology, AI & Innovation Artificial intelligence in marketing, technology acceptance models, innovation diffusion, digital ecosystems.
🌱 Environmental & Green Sustainability Green marketing, pro-environmental behavior, sustainable tourism, environmental psychology.
🏷️ Branding & Business Strategy Brand innovativeness, trust, personality, South Asian enterprise strategies, family business, entrepreneurship.
🤝 Socio-Economic & Inclusive Issues Poverty alleviation, inequality, microcredit, welfare, social inclusion, vulnerable market systems.
📦 B2B, Services & Supply Chain B2B relational dynamics, supply chain networks, retail strategy, services marketing systems.

⭐ Faculty Accomplishments & Recognition

  • Professor Dr. Abu Saleh: With 100+ national and international refereed publications, Professor Abu Saleh has published extensively in top-ranked journals. He is a two-time recipient of the University of Canberra Vice-Chancellor’s Research Excellence Award and a Dean’s Research Excellence Award and has secured international consultancy grants from the World Bank. His work has appeared in leading journals including Journal of Business Research, International Business Review, International Marketing Review, Journal of Knowledge Management, and Computers in Human Behavior.
  • Professor Dr. Sabbir Rahman: Published over 50 empirical research papers in top-tier international journals (Scopus H-index: 32). Recipient of NSU's Best Research Award for two consecutive periods (2020–2021 & 2021–2022). Prof Rahman is an Honorary Senior Research Fellow: University of Cyberjaya, Malaysia, Associate Editor of Business Strategy and Environment (Wiley, ABDC-A), Associate Editor of International Journal of Consumer Studies (Wiley, ABDC-A), Associate Editor of Journal of Strategic Marketing (Taylor & Francis, ABDC-A), Editorial Board Member of Marketing Intelligence & Planning (Emerald, ABDC-A), Editorial Board Member of Journal of Innovation & Knowledge (Elsevier). In terms of research ranking, Prof Rahman has achieved Ranking: Global #1870 (2026), #2070 (2025) | National Rank: #3 (Research.com), Top 2% Scientists Globally (Stanford/Elsevier Citation Metrics, 2025), and Highly Commended (Runner-Up) position in Wiley Research Heroes Prize 2026 (Equity & Inclusion in Research).
  • Dr. Mahmud Hassan: Department Chair and pioneer in consumer behavior literature, credited as the first researcher to define and conceptualize 'Defending the Brand' and 'Cheerleader' dynamics. Presented at the Academy of Marketing Science Annual Conference.
  • Dr. Md. Nekmahmud Argon: Author of high-impact studies across Q1, Q2, and CABS-listed journals including Technological Forecasting and Social Change, Sustainable Production and Consumption, and Tourism Management Perspectives.
  • Dr. Md. Tamhid Ul Islam: Serves as a Visiting Research Fellow at Aston University, UK, extending MIB's international academic collaborations.
  • International Conference Presence: Faculty actively present research globally, including Dr. Tamgid Ahmed Chowdhury and Ms. Shahneela Naheed at the prestigious EMAC Annual Conference.

📰 Top Journal Outlets

Our faculty members publish in leading ABDC A*, A, B, and Q1 ranked journals, including:

• Industrial Marketing Management
• Journal of Product Innovation Management
• Journal of Business Research
• Journal of Consumer Behaviour
• Business Strategy and the Environment
• Technological Forecasting & Social Change
• Technovation & Annals of Operations Research

📚 Textbooks & Academic Monographs

Beyond journal literature, MIB faculty publish groundbreaking books tailored to developing economies:

• Dr. Tareq Mahbub: Authored books on FDI in the power sector of developing nations (published by Springer Nature) and Intellectual Property Rights.

• Dr. Tamgid Chowdhury: Authored "Principles of Marketing - Practices and Applications in Bangladesh" (sponsored by Square Group), integrated directly into the NSU curriculum.

📊 Research Integration in Student Curriculum

The department equips students with advanced research skills through specialized courses. Marketing Research (MKT 470) trains students in rigorous academic research methodologies, while Marketing Analytics (MKT 475) instills industry-standard data analysis skills, preparing graduates to excel in both higher education and corporate decision-making.

Selected Publications
 

2026

  1. Abdullahi, S. B., & Mahbub, T. (2026). A blockchain-verified explainable AI pipeline for multi-scale agri-food carbon accounting. Computer & Industrial Engineering.
  2. Agarwal, C. K., Saleh, A., Hooper, M. E., Samarawickrema, I., Lewis, V., Jani, R., et al. (2026). Development and validation of the gestational diabetes mellitus holistic healthcare needs scale. Primary Care Diabetes.
  3. Bag, S., Banerjee, S., Kumar, I., Rahman, M. S., & Srivastava, G. (2026). Antecedents and outcomes of tourists’ adoption of generative artificial intelligence in the tourism industry. Journal of Global Information Management, 34(1), 1–26.
  4. Bag, S., Rahman, M. S., Gupta, S., & Jabbour, A. B. L. de S. (2026). Artificial intelligence-driven ethical procurement systems, circular economy and governance: A supplier cost performance analysis. Journal of Purchasing and Supply Management, 32(3), 101075.
  5. Bianchi, C., & Saleh, M. A. (2026). Online shopping acceptance among elderly consumers in Latin America. Journal of Services Marketing.
  6. Chowdhury, T. A. (2026). Marketing: Applications in Bangladesh (3rd ed.). Mainstream Press.
  7. Chowdhury, T. A., Khalil, Z. T., Farzana, T., et al. (2026). Cases on marketing theories: Perspectives from Bangladesh (2nd ed.). North South University Press.
  8. Farzana, T., & Naheed, F. (2026). Order’s up!: Challenges in dealing with the rapidly changing market! In Cases on marketing theories (2nd ed.). North South University Press.
  9. Iqbal, M., & Kathok, I. H. (2026). Lost in the market: Legacy Footwear’s struggle to build brand equity in B2C. In Cases on marketing theories: Perspectives from Bangladesh. North South University Press.
  10. Islam, M. T. U., Dose, D., Farrell, A., & Backhaus, C. (2026, February 13–15). The emotional toll of referral rewards: Uncovering the relationship between referral rewards, anticipated embarrassment, self-image concern, and recommendation likelihood [Conference presentation]. American Marketing Association Winter Academic Conference.
  11. Idrish, S., & Khalil, Z. T. (2026). TAAGA: A curious case of brand identity. In Cases on marketing theories: Perspectives from Bangladesh. North South University Press.
  12. Kamal, M. S. (2026). The Jatra lineage: Can slow and sustainable win the race? In Cases on marketing: Perspectives from Bangladesh (2nd ed.).
  13. Khalil, Z. T., & Farzana, T. (2026). The Dark Kak rises: The journey of a small startup aiming to redefine reality. In Q. T. Islam, R. Goel, & T. Singh (Eds.), Tech startups driving innovation: Empowering women in Bangladesh. CRC Press.
  14. Khalil, Z. T., & Idrish, S. (2026). Grassroots Café: In search of the perfect recipe for business. In Cases on marketing theories: Perspectives from Bangladesh. North South University Press.
  15. Khalil, Z. T., & Mitu, F. (2026). NV Cosmetics: Navigating the business through challenging times. In Cases on marketing theories: Perspectives from Bangladesh. North South University Press.
  16. Khalil, Z. T., Naheed, S., & Chowdhury, T. A. (2026). Preferred quality attributes of child daycare-center and their influences on word-of-mouth promotion by parents: Testing the moderating effects of gender. Australian Journal of Business and Management Research, 11(1), 31–44. https://doi.org/10.52283/NSWRCA.AJBMR.20261101A03
  17. Mahbub, T. (2026). Circular economy initiatives: Harnessing the potential of countries in Asia. In T. Endress & Y. F. Badir (Eds.). Springer Nature. https://doi.org/10.1007/978-981-95-4909-2
  18. Mahbub, T. (2026). Exploring climate blended finance for climate mitigation projects: A world view versus national perspective. In T. Endress (Ed.). Taylor & Francis. https://doi.org/10.1201/9781003528951
  19. Mahbub, T., Shafayetullah, G. M., & Chowdhury, F. (2026). Trujo: Faring the idea of coffee in a tea bag. In Cases on marketing: Perspectives from Bangladesh (2nd ed.). North South University Press.
  20. Mamun, K. M. N., & Chowdhury, A. H. (2026). Transforming university-wide information systems for smart learning experiences. In S. S. Andaleeb (Ed.), Reimagining the university: Best practices for higher education in Bangladesh. UPL.
  21. Mashnoon, A. (2026, June). Access-based bridal fashion in Bangladesh: Consumer psychology, SMEs, and the circular economy [Conference presentation]. Sustainability, Innovation and Governance for Society (SiGS) 2026 International Conference, INSEEC Campus Paris Eiffel, Paris, France.
  22. Nahid, F. (2026, March 8). A journey through shadows and light. The Financial Express.
  23. Nahid, F. (2026, February 8). From roots to wings: The institutional compass in the flight toward professional destiny. The Financial Express.
  24. Nahid, F. (2026, February 8). The 10th National Career Fair and the future of Bangladesh’s workforce. The Financial Express.
  25. Rahman, S., & Chowdhury, M. Z. (2026, May 27–29). The impact of consumer trust in social media influencers in selection of brands: A mixed methods study on Bangladeshi consumers [Conference presentation]. American Marketing Association Global SIG NICE 2026 Conference, Nice, France.
  26. Wong, B. P. L., Saleh, M. A., Omotoye, R. O., & Johns, R. (2026). A closer look at March’s notion of exploitation: Organisational knowledge stocks and exploitative new radical products development. Journal of Knowledge Management, 30(3), 1149–1184.

 

 

2025

  1. Ahmed, J., Uddin, M., Iqbal, M., Ahmed, A., & Sharif, R. (2025). SecondWife.com: Matrimonial service on the web. In SAGE Business Cases. SAGE Publications. https://doi.org/10.4135/9781071960554
  2. Ahmed, R., & Gopal, A. B. (2025). Consumer perception of conversational commerce from the perspective of Bangladesh. Dhaka University Journal of Business Studies, 53–76.
  3. Ahmed, S., Ashrafi, D. M., Ahmed, R., Choudhury, M. M., Al Masud, A., & Ahmed, R. (2025). Unveiling consumer adoption intentions towards AI-powered home appliances in emerging economy. The TQM Journal, 1–24.
  4. Ahmed, S., Ashrafi, D. M., Sakib, M. N., & Ahmed, R. (2025). Unveiling behavioral intention to adopt AI devices in healthcare services: Insights from an emerging economy. In Digital tools and data for innovative healthcare (pp. 201–223).
  5. Ahmed, S., Chowdhury, U. Y., Ashrafi, D. M., Choudhury, M. M., Ahmed, R., et al. (2025). Speak, search, and stay: Determining customers’ intentions to use voice-controlled artificial intelligence (AI) for finding suitable hotels and resorts. Journal of Hospitality and Tourism Insights, 8(3), 967–987.
  6. Ahmed, T., Mahbub, T., & Shovon, I. (2025). Mending the self with counterfeits: How social comparison threat drives identity-signalling consumption [Conference paper accepted for presentation]. Academy of Marketing Science Annual Conference.
  7. Andaleeb, S. S., Saleh, M. A., & Ali, M. Y. (2025). The moderating role of cultural similarity in developing commitment in the industrial importer-supplier relationship (Vol. 37, p. 657, 2022). Journal of Business & Industrial Marketing, 40(12), 2325.
  8. Bag, S., Rahman, M. S., Sharma, J., Chiarini, A., Srivastava, S. K., & Gupta, S. (2025). Building digital technology and innovative lean management capabilities for enhancing operational performance: An empirical study. Production Planning & Control, 6(8), 1009–1028.
  9. Bianchi, C., Hofer, K. M., & Saleh, M. A. (2025). Corporate social responsibility and Generation Z purchase intentions: A cross-national study. Corporate Social Responsibility and Environmental Management.
  10. Mohan Uddin, M., Mamun, K. M. N., & Chowdhury, A. H. (2025). Understanding pragmatic meanings of fintech among vulnerable consumers in Bangladesh for enhanced customer experience management. Journal of Financial Services Marketing, 30(4), 25.
  11. Gardiazabal, P., Bianchi, C., & Saleh, M. A. (2025). Is customer value co-creation and shopping well-being relevant for retailer performance in Latin America? The Retail and Marketing Review, 21(2), 13–33.
  12. Hasan, M., Khalil, Z. T., Rahman, S., Nowman, E., & Faiyaz, T. A. (2025). The effects of packaging innovativeness on purchase intention: The mediating roles of brand credibility and product innovativeness and the moderating role of brand image [Conference paper accepted for presentation]. AMS World Marketing Congress.
  13. Hassan, M., Rahman, S., Adiba, K. A., & Azam, S. (2025, August). Problem solving and follow-up frequency in service recovery: A model of brand warmth, perceived competence, and forgiveness [Conference presentation]. Society for Marketing Advances Conference, USA.
  14. Hoque, M. T., & Mahbub, T. (2025). From knowledge to agility: Transforming B2B marketing & agility across GEN-AI maturity stages. Industrial Marketing Management. [Accepted for publication].
  15. Iqbal, M., & Kathok, I. H. (2025). Unveiling Analyzen: Pioneers of digital marketing in Bangladesh. In SAGE Business Cases. SAGE Publications. https://doi.org/10.4135/9781071980477
  16. Iqbal, M., & Nasrin, W. (2025). Liquid Death: Building brand resonance through rebellion and sustainability. In SAGE Business Cases. SAGE Publications. [Accepted].
  17. Khalil, Z. T., & Ahmed, U. (2025). Promotional mix strategies. In S. Lee, C. T. Tharpe, & E. A. M. Artigas (Eds.), Strategic marketing tactics: Developing your competitive edge in today’s market (pp. 208–243). Great Britain Publications.
  18. Khalil, Z. T., & Rahman, S. (2025). Exploring the impact of influencer lifestyles on the self-esteem of Generation Z. In Cultural pressures and mental health challenges in Gen Z’s digital world (pp. 1–32). https://doi.org/10.4018/979-8-3373-4516-1.ch001
  19. Khalil, Z. T., Rahman, S., & Banu, N. T. (2025). Bitten by a travel bug: Post-pandemic trends in the tourism sector of Bangladesh. In A. Gantait, S. V. Singh, A. N. Matin, & K. Singh (Eds.), Evolving trends in tourism & hospitality industry: A global lens (pp. 174–197). Crown Publishing.
  20. Khashru, M. F. M. A. K., Jeffrey, J. S. S. C., & Ahmed, R. A. (2025). Practices of entrepreneurial orientation among students in universities: The role of new entrepreneurs program. Albukhary Social Business Journal, 39–90.
  21. Knight-Agarwal, C., Bushell, M., Hooper, M. E., JoJo, N., Atchan, M., Shield, A., et al. (2025). Development of a smartphone app for women living with gestational diabetes mellitus: Qualitative study. JMIR Diabetes, 10, e65328.
  22. Mahbub, T. (2025). ESG reporting and disclosure: Exploring the Bangladeshi perspective. In D. Galipeau & T. Endress (Eds.), A practical approach to digital…
  23. Mahbub, T., Amin, S. B., & Rahman, T. (2025). A qualitative analysis of the solar rooftop scheme in Bangladesh under net metering (NEM) guidelines. Energy Strategy Reviews.
  24. Mahbub, T., & Khan, S. S. (2025). Prioritisation of factors influencing foreign direct investment (FDI) in wind and solar energy projects into a nascent market. International Journal of Energy Sector Management.
  25. Mamun, K. M. N., & Munni, N. Y. (2025). Short, mid, and long-term educational reform of primary and secondary education in Bangladesh: Leadership capacity building of principals [Conference paper]. International Conference on Economics, Business and Technology Management (ICEBTM 2025), Independent University, Bangladesh.
  26. Mohan Uddin, M., Mamun, K. M. N., & Chowdhury, A. H. (2025). Understanding pragmatic meanings of fintech among vulnerable consumers in Bangladesh for enhanced customer experience management. Journal of Financial Services Marketing, 30(4), 25.
  27. Mohiuddin, M. F., Yasin, I. M., Abdul Latiff, A. R., & Mannan, M. (2025). Exploring the impact of social bonding, bridging and linking social capital on scaling social impact: An emerging economy perspective. Journal of Social Entrepreneurship, 16(3), 1154–1178.
  28. Naheed, S., Muntazeri, M., Zinnia, F. H., & Farzana, T. (2025, December 18). iFarmer: Leveraging technology to strengthen agricultural communities for sustainable development [Teaching case presentation]. International Case Conference on Business and Management 2025, Dhaka, Bangladesh.
  29. Nahid, F. (2025). Startup ebong Bangladesh: Orjon o obhiggota. Gotidhdra.
  30. Naveen, L., Khan, M. I., Saleh, M. A., & Subudhi, R. N. (2025). The influence of mobile augmented reality on consumer behavior: Insights into affective, cognitive, and behavioral responses. Computers in Human Behavior, 165, 108558.
  31. Nguyen, A. Q., D’Souza, C., Maritz, A., Ahmed, T., & Mahbub, T. (2025). Unleashing product effectiveness: Issues with internal and external factors driving social business dynamism and environmental sustainability in social enterprises in Bangladesh [Work-in-progress]. International Conference of Organizational Innovation, Universitas Dhyana Pura, Bali, Indonesia.
  32. Paul, J., Knight-Agarwal, C. R., Saleh, M. A., Davoren, P., & Jani, R. (2025). Development and validation of a questionnaire to assess quality of life in Australian adults with type 1 diabetes: A pilot psychometric study. Scientific Reports, 15(1), 22462.
  33. Quader, M. S., Hassan, H. M. K., & Mahbub, T. (2025). Sustainable coastal and marine tourism in Bangladesh: A qualitative evaluation. Tourism and Hospitality Management, 31(2). https://doi.org/10.20867/thm.31.2.9
  34. Ramkissoon, H., Nekmahmud, M., & Mavondo, F. (2025). Pathways to social and business sustainability: Place attachment, trust in government, and quality of life. Sustainability, 17(5), 1901. https://doi.org/10.3390/su17051901
  35. Ramkissoon, H., Nekmahmud, M., & Uysal, M. (2025). Support for sustainable community tourism and quality-of-life: The missing mechanisms. Tourism Analysis, 30(2), 159–181. https://doi.org/10.3727/108354224X17209729214539
  36. Rifat, A., Iqbal, M., & Nisha, N. (2025). The adoption of agent banking in Bangladesh: Through the lens of commercial bank clients. North South Business Review, 13, 1–22.
  37. Talukder, M., Bakar, F. A., Saleh, M. A., & Quazi, A. (2025). Sustainable technologies and organizational performance in an emerging country SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), 100441.
  38. Wicaksono, T., Marhadi, M., Rembulan, G. D., & Nekmahmud, M. (2025). Constructing cleaner food service production design: Quality measurement and priority paradoxes in Greater Jakarta, Indonesia. Cleaner and Circular Bioeconomy, 12, 100162. https://doi.org/10.1016/j.clcb.2025.100162
  39. Yasmin, N. (2025). Export diversification, institutional quality, economic freedom, and energy efficiency: A social business perspective on environmental sustainability in emerging markets [Conference paper]. Social Business Academia Conference (SBAC 2025).

 

2024:
 
Bag, S., Rahman, M. S., Ghai, S., Srivastava, S. K., Singh, R. K., & Mishra, R. (2024). Unveiling the impact of carbon-neutral policies on vital resources in Industry 4.0 driven smart manufacturing: A data-driven investigation. Computers & Industrial Engineering, 187, 109798.

Bag, S., Rahman, M. S., Naude, P., & Srivastava, G. (2024). Examining buyers’ attitudes toward climate change policy and their firms’ corporate reputation: the serial mediation effect of suppliers’ engagement and commitment. Journal of Business-to-Business Marketing, 1-24.

Bag, S., Rahman, M. S., Routray, S., Shrivastav, S. K., & Agrawal, S. (2024). Exploring the potential of blockchain‐enabled smart contracts for achieving net‐zero emissions: An empirical study. Business Strategy and the Environment.

 Bag, S., Rahman, M. S., Sharma, J., Chiarini, A., Srivastava, S. K., & Gupta, S. (2024). Building digital technology and innovative lean management capabilities for enhancing operational performance: an empirical study. Production Planning & Control, 1-20.

Bag, S., Rahman, M. S., Singh, A., Bryde, D., & Graham, G. (2024). Leveraging digital technology capability for circular economy innovation in the food products supply chain: A mixed-method study. IEEE Transactions on Engineering Management.

Bag, S., Rahman, M. S., Srivastava, A. K., Shrivastav, S. K., & Naude, P. (2024). Investigating the Overdependence on Supply Chain Partners, Exploitation, and Willingness to Focus on Sustainability Performance in Business-to-Business Firms. Organization & Environment, 37(4), 549-580.

Chavalala, M. M., Bag, S., Pretorius, J. H. C., & Rahman, M. S. (2024). A multi-method study on the barriers of the blockchain technology application in the cold supply chains. Journal of Enterprise Information Management, 37(2), 745-776.

Chowdhury, T. A., Naheed, S., & Idrish, S. (2023). Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity. Journal of Global Marketing, 37(1), 24–41. https://doi.org/10.1080/08911762.2023.2253525

Hassan, H., Lim, S. C., & Rahman, M. S. (2024). Cultivating loyalty in fast food through marketing cues. Asia Pacific Journal of Marketing and Logistics, 36(5), 1069-1083.

Hassan, H.M.K. & Mahbub, T. (2024). Sustainable coastal and marine tourism in Bangladesh: A qualitative evaluation, Tourism and hospitality management.

Iqbal, M., Geneste, L. & Weber, P. (2024). Integrated Model Between Three Pillars of Institutions and Mair Noboa Model to Determine Social Entrepreneurial Intention. Social Enterprise Journal, 20(5), 921-950.

Mahbub, T. (2024). Energy in Bangladesh: From scarcity to universal access. Energy strategy reviews, 54, 10490.

Nekmahmud, M. (2024). Food consumption behavior, food supply chain disruption, and food security crisis during the COVID-19: the mediating effect of food price and food stress. Journal of Foodservice Business Research, 27(3), 227–253. https://doi.org/10.1080/15378020.2022.2090802

Rahman, M. S., Bag, S., Zinnia, F. H., Rana, N. P., & Gani, M. O. (2024). Understanding and predicting customers’ intentions to use smartphone-based online games: A deep-learning-based dual-stage modelling analysis. Computers in Human Behavior, 152, 108083.

Ramkissoon, H., Nekmahmud, M., & Mavondo, F. (2024, Accepted). Pathways to Social and Business Sustainability: Place Attachment, Trust in Government, and Quality of Life. Sustainability.

Ramkissoon, H., Nekmahmud, M., & Uysal, M. (2024, Accepted). Support for Sustainable Community Tourism and Quality-of-Life: The missing mechanisms. Tourism Analysis, https://doi.org/10.3727/108354224X17209729214539

Sahabuddin, M., Alam, M. S., & Nekmahmud, M. (2024). How do perceived and environmental values influence tourist satisfaction, loyalty, and environmental awareness?. Environment, Development and Sustainability, 1-24. https://doi.org/10.1007/s10668-024-05094-3

Zainuddin, M., Mahi, M., Hassan, M. K., Khan, S.A. (2024). Platform economy deconstructed: intellectual bases and emerging ethical issues. Research in International Business and Finance, 71. https://doi.org/10.1016/j.ribaf.2024.102497

 

2023:
 
Akter, S., Hossain, M. A., Hani, U., Vrontis, D., Thrassou, A., & Arslan, A. (2023). Addressing the grand challenges of poverty with data driven creative service offerings. Journal of Product  Innovation Management, 1-31. 
 
Akter, S., Hossain, M. A., Sajib, S., Sultana, S., Rahman, M., Vrontis, D., & McCarthy, G. (2023). A framework for AI-powered service innovation capability: Review and agenda for future research. Technovation, 125, 102768. 
 
Akter, S., Hossain, M. A., Tarba, S. Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial Marketing Management, 109, 44-57. 
 
Bag, S., & Rahman, M. S. (2023). Navigating circular economy: Unleashing the potential of political and supply chain analytics skills among top supply chain executives for environmental orientation, regenerative supply chain practices, and supply chain viability. Business Strategy and the Environment, bse.3507. 
 
Bag, S., Dhamija, P., Singh, R. K., Rahman, M. S., & Sreedharan, V. R. (2023). Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: An empirical study. Journal of Business Research, 154, 113315. 
 
Bag, S., Rahman, M. S., Choi, T. M., Srivastava, G., Kilbourn, P., & Pisa, N. (2023). How COVID-19 pandemic has shaped buyer-supplier relationships in engineering companies with ethical perception considerations: A multi-methodological study. Journal of Business Research, 158, 113598. 
 
Bag, S., Rahman, M. S., Gupta, S., & Wood, L. C. (2023). Understanding and predicting the determinants of blockchain technology adoption and SMEs' performance. The International Journal of Logistics Management, 34(6), 1781-1807. 
 
Bag, S., Rahman, M. S., Rogers, H., Srivastava, G., & Pretorius, J. H. C. (2023). Climate change adaptation and disaster risk reduction in the garment industry supply chain network. Transportation Research Part E: Logistics and Transportation Review, 171, 103031. 
 
Bag, S., Rahman, M. S., Srivastava, G., Shore, A., & Ram, P. (2023). Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance. Technological Forecasting and Social Change, 186, 122154. 
 
Chowdhury, T. A., & Naheed, S.  (2023, May 23-26). Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity [Conference Presentation]. European Marketing Academy Conference, Odense, Denmark.  
 
Chowdhury, T. A., Naheed, S., & Idrish, S. (2023). Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity. Journal of Global Marketing, 1-18. 
 
Gani, M. O., Rahman, M. S., Bag, S., & Mia, M. P. (2023). Examining behavioural intention of using smart healthcare technology among females: dynamics of social influence and perceived usefulness. Benchmarking: An International Journal. 
 
Hasan, M., Abedin, M. Z., Amin, M. B., Nekmahmud, M., & Oláh, J. (2023). Sustainable biofuel economy: A mapping through bibliometric research. Journal of environmental management, 336, 117644. 
 
Hossain, M. A., Akter, S., Yanamandram, V., & Wamba, S. F. (2023). Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations. Technological Forecasting and Social Change, 194, 122745. 
 
Hossain, M. A., Akter, S., Yanamandram, V., & Strong, C. (2023). Navigating the platform economy: Crafting a customer analytics capability instrument. Journal of Business Research, 170, 114260.
 
Iqbal, M., Geneste, L., & Weber, P. (2023). Who wants to be a social entrepreneur? Exploring the antecedent’s interrelationship via modified Mair Noboa model. Social Enterprise Journal, 19(5), 536-554. 
 
Kamrul Hassan, H. M., Mahbub, T., & Arshad Chowdhury, M. A. (2023). Agritourism, Community Attachment and Their Contributions to Tourism and Community: An Empirical Study. Tourism: An International Interdisciplinary Journal, 71(4), 708-722. 
 
Khalil, Z. T., & Rahman, S. (2023). Leveraging Technology to Enhance Access to Healthcare and Manage Medical Waste: Practices from Emerging Countries. In Fostering Sustainable Businesses in Emerging Economies: The Impact of Technology. Emerald Publishing Limited. 187-206. 
 
Mahbub, T. (2023). Encouraging Foreign Direct Investment (FDI) in Bangladesh's Power Sector: The Key Factors for Long-term Investment Sustainability. Springer Nature Switzerland. 
 
Nahid, F. (2023). The Refusal Behavioral Dynamics of Women Entrepreneurs Towards Bank Loans: Effects of Undervalued Marketing Practices. Journal of Knowledge Globalization, 14(1), 87-103. 
 
Nekmahmud, M., & Patwary, M. A. (2023). Clientelism and Subservience in Organizational Behaviour and Professional Practice. Global Business Review. 
 
Rahman, M. S., Bag, S., Gupta, S., & Sivarajah, U. (2023). Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance. Journal of Business Research, 156, 113525. 
 
Rahman, M. S., Bag, S., Hossain, M. A., Fattah, F. A. M. A., Gani, M. O., & Rana, N. P. (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement. Journal of Retailing and Consumer Services, 72, 103273. 
 
Rahman, M. Z., Mustari, S., Ahmed, T., & Rahman, S. (2023). Domestic violence in developing countries: an evidence from Bangladesh. Journal of human behavior in the social environment, 33(4), 593-603. 
 
Rahman, M.S., Zinnia, F.H., Gani, M.O., Bag, S., Rafi, K.N., (2023, February 10-12). Understanding and predicting Online Gaming Addiction: A Three-Stage deep learning PLS-SEM-ANN and fSQCA Modelling Approach [Conference Presentation]. AMA Winter Academic Conference, Nashville, TN, USA. 
 
Rahman, S. & Idrish, S. (2023). Prakriti Farming: Bringing Nature to your Table. SAGE Publications: SAGE Business Cases Originals. 


2022:
 
Akter, S., Babu, M. M., Hossain, M. A., & Hani, U. (2022). Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value, and patient welfare. Journal of Business Research, 140, 95-106. 
 
Akther, S., & Rahman, M. S. (2022). Investigating training effectiveness of public and private banks employees in this digital age: an empirical study. International Journal of Manpower, 43(2), 542-568. 
 
Bag, S., Choi, T. M., Rahman, M. S., Srivastava, G., & Singh, R. K. (2022). Examining collaborative buyer–supplier relationships and social sustainability in the “new normal” era: the moderating effects of justice and big data analytical intelligence. Annals of Operations Research, 1-46. 
 
Bag, S., Dhamija, P., Pretorius, J. H. C., Chowdhury, A. H., & Giannakis, M. (2022). Sustainable electronic human resource management systems and firm performance: an empirical study. International Journal of Manpower, 43(1), 32-51. 
 
Bag, S., Rahman, M. S., Srivastava, G., Chan, H. L., & Bryde, D. J. (2022). The role of big data and predictive analytics in developing a resilient supply chain network in the South African mining industry against extreme weather events. International Journal of Production Economics, 251, 108541. 
 
Chavalala, M. M., Bag, S., Pretorius, J. H. C., & Rahman, M. S. (2022). A multi-method study on the barriers of the blockchain technology application in the cold supply chains. Journal of Enterprise Information Management. 
 
Chowdhury, T. A., & Naheed, S. (2022). Multidimensional political marketing mix model for developing countries: An empirical investigation. Journal of Political Marketing, 21(1), 56-84. 
 
Chowdhury, T. A., Naheed, S., & Zinnia, F. H. (2022). Profiling voters’ requirements for effective political campaign: A case on Bangladesh. Journal of Public Affairs, 22(1), e2293. 
 
Chowdhury, T.A. (2022). Principles of marketing: practices and applications in Bangladesh. Dhaka: Albatross. 
 
Chowdhury, T.A., Naheed, S., & Al-Amin, M.N. (2022). FM Radio Stations of Bangladesh: Turning into a 'Radio Silence' Industry. In Cases of Marketing Theories: Perspectives from Bangladesh (pp. 35-41). Dhaka: Albatross. 
 
Chowdhury, T.A., Naheed, S., Khalil, Z.T. et al. (2022). Cases on Marketing Theories: Perspectives from Bangladesh. Dhaka: Albatross.  
 
Chowdhury. T.A., Naheed. S., & Wahed, I.T. (2022). Foodpanda Operations outside Dhaka: Dealing with the First-mover Disadvantages. In Cases of Marketing Theories: Perspectives from Bangladesh (pp. 42-51). Dhaka: Albatross. 
 
Ebrahimi, P., Basirat, M., Yousefi, A., Nekmahmud, M., Gholampour, A., & Fekete-Farkas, M. (2022). Social networks marketing and consumer purchase behavior: the combination of SEM and unsupervised machine learning approaches. Big Data and Cognitive Computing, 6(2), 35. 
 
Gani, M. O., Rahman, M. S., Faroque, A. R., Sabit, A. A., & Fattah, F. A. (2022). Understanding the determinants of ePharmacy services: the moderating effect of technology discomfort. The Bottom Line, 35(2/3), 90-114. 
 
Hassan, H., Rahman, M. S., & Sade, A. B. (2022, March). Discovering an Entrepreneurial Intention among Youngsters. In Eurasian Business and Economics Perspectives: Proceedings of the 34th Eurasia Business and Economics Society Conference (pp. 399-417). Cham: Springer International Publishing. 
 
Hoque, M. T., Ahammad, M. F., Tzokas, N., Tarba, S., & Nath, P. (2022). Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39(3), 431-462. 
 
Hoque, M. T., Nath, P., Ahammad, M. F., Tzokas, N., & Yip, N. (2022). Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance. Journal of Business Research, 144, 1007-1023. 
 
Hossain, I., Fekete-Farkas, M., & Nekmahmud, M. (2022). Purchase behavior of energy-efficient appliances contribute to sustainable energy consumption in developing country: moral norms extension of the theory of planned behavior. Energies, 15(13), 4600. 
 
Hossain, I., Nekmahmud, M., & Fekete-Farkas, M. (2022). How do environmental knowledge, eco-label knowledge, and green trust impact consumers’ pro-environmental behaviour for energy-efficient household appliances?. Sustainability, 14(11), 6513. 
 
Hossain, M. A., Agnihotri, R., Rushan, M. R. I., Rahman, M. S., & Sumi, S. F. (2022). Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: evidence from the manufacturing industry. Industrial Marketing Management, 106, 240-255. 
 
Khalil, Z. T., & Nahid, F. (2022). Family Businesses and Their Transition to Industry 4.0: Human Resource Perspectives From Bangladesh. International Journal of Technology and Human Interaction, 18(7), 1-21. 
 
Mahbub, T., Ahammad, M. F., Tarba, S. Y., & Mallick, S. Y. (2022). Factors encouraging foreign direct investment (FDI) in the wind and solar energy sector in an emerging country. Energy Strategy Reviews, 41, 100865. 
 
Motamarri, S., Akter, S., Hossain, M. A., & Dwivedi, Y. K. (2022). How does remote analytics empowerment capability payoff in the emerging industrial revolution?. Journal of Business Research, 144, 1163-1174. 
 
Naheed, S., & Farzana, T. (2022). Shumi's Hot Cake: Challenges in Dealing with the Rapidly Changing Market. In Cases on Marketing Theories: Perspectives from Bangladesh (pp. 8-17). Dhaka: Albatross. 
 
Naheed, S., & Muntazeri, M. (2022). Azad Products Ltd.: Business Downturn Due to Changes in the Way of Social Expression. In Cases on Marketing Theories: Perspectives from Bangladesh (pp. 18-26). Dhaka: Albatross. 
 
Nahid, F. (2022). The Refusal Behavioral Dynamics of Women Entrepreneurs Towards Bank Loans: Effects of Undervalued Marketing Practices. Journal of Knowledge Globalization, 14(1), 87-103. 
 
Nekmahmud, M. (2022). Food consumption behavior, food supply chain disruption, and food security crisis during the COVID-19: The mediating effect of food price and food stress. Journal of Foodservice Business Research, 1-27. 
 
Nekmahmud, M., Naz, F., Ramkissoon, H., & Fekete-Farkas, M. (2022). Transforming consumers' intention to purchase green products: Role of social media. Technological Forecasting and Social Change, 185, 122067. 
 
Nekmahmud, M., Ramkissoon, H., & Fekete-Farkas, M. (2022). Green purchase and sustainable consumption: A comparative study between European and non-European tourists. Tourism Management Perspectives, 43, 100980. 
 
Rahman, M. S., AbdelFattah, F. A., Bag, S., & Gani, M. O. (2022). Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA. Journal of Business & Industrial Marketing, 37(10), 1990-2009. 
 
Rahman, M. S., Bag, S., Hassan, H., Hossain, M. A., & Singh, R. K. (2022). Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking: An International Journal, 29(4), 1306-1331. 
 
Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Ibne Mokter, A. M. (2022). Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees. Information Technology & People, 35(1), 316-343. 
 
Rahman, M. S., Hossain, M. A., Chowdhury, A. H., & Hoque, M. T. (2022). Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic. Journal of Enterprise Information Management, 35(1), 214-236. 
 
Rahman, M. S., Hussain, B., Hassan, H., & Synthia, I. J. (2022). Optimisation of knowledge sharing behaviour capability among sales executives: Application of SEM and fsQCA. VINE Journal of Information and Knowledge Management Systems, 52(4), 531-554. 
 
Srivastava, G., Bag, S., Rahman, M. S., Pretorius, J. H. C., & Gani, M. O. (2022). Examining the dark side of using gamification elements in online community engagement: an application of PLS-SEM and ANN modeling. Benchmarking: An International Journal, 30(9), 2921-2947. 
 
Zaman, M. H., Naheed, S., & Zaman, S. R. (2022). Animal Welfare in Bangladesh and the Role of Obhoyaronno. SAGE Publications: SAGE Business Cases Originals. 
 
Zaman, M. H., Zaman, M., & Khalil, Z. T. (2022). Patents, Copyrights, and Blueprints: The Case of The Purple Box. SAGE Publications: SAGE Business Cases Originals. 
 
Zaman, M. H., Zaman, S. S., & Evan, M. A. M. (2022). Niche Growth: The Case of Heavy Metal Apparels. SAGE Publications: SAGE Business Cases Originals. 
 
 
2021:
 
Akter, S., Hossain, M. A., Lu, Q., & Shams, S. R. (2021). Big data-driven strategic orientation in international marketing. International Marketing Review, 38(5), 927-947. 
 
Akter, S., Mohiuddin Babu, M., Hossain, M. A., & Hani, U. (2021). How does value co-creation transform quality of life at the bottom of the pyramid?. Journal of Marketing Management, 37(9-10), 962-992. 
 
Bag, S., Gupta, S., Kumar, A., & Sivarajah, U. (2021). An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision-making for improving firm performance. Industrial Marketing Management, 92, 178-189. 
 
Chowdhury, T. A. (2021). Capability listing and functioning achievements of indigenous people of a developing country: testing the moderating effect of the use of ICT. Review of Social Economy, 1-28. 
 
Chowdhury, T. A., & Anon, N. Z. (2021). Exploring skill requirements of local and multinational companies for entry-level marketing professionals in the apparel industry in a developing country. Journal of Global Fashion Marketing, 12(4), 359-374. 
 
Gan, G. C., Chong, C. W., Yuen, Y. Y., Yen Teoh, W. M., & Rahman, M. S. (2021). Executive coaching effectiveness: towards sustainable business excellence. Total Quality Management & Business Excellence, 32(13-14), 1405-1423. 
 
Hoque, M. T., Ahammad, M. F., Tzokas, N., & Gabay, G. (2021). Dimensions of dynamic marketing capability and export performance. Journal of Knowledge Management, 25(5), 1219-1240. 
 
Hossain, M. A., Akter, S., & Yanamandram, V. (2021). Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage. Journal of Business Research, 131, 287-296. 
 
Hossain, M. A., Akter, S., Yanamandram, V., & Gunasekaran, A. (2021). Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing. Journal of Global Information Management, 30(8), 1-23. 
 
Rahman, M. S., Abdel Fattah, F. A. M., Hassan, H., & Haque, T. (2021). An integrated understanding of academics knowledge sharing behaviour: a comparative study on HLIs. Global Knowledge, Memory and Communication, 70(1/2), 1-24. 
 
Rahman, M. S., Abdel Fattah, F. A. M., Hussain, B., & Hossain, M. A. (2021). An integrative model of consumer-based heritage destination brand equity. Tourism Review, 76(2), 358-373. 
 
Rahman, M. S., Hassan, H., & Fattah, F. A. M. A. (2021). Optimisation of restaurants’ hospitality performance: the roles of innovation, internal and external power understanding capability. International Journal of Innovation Science, 13(5), 684-708. 
 
Rahman, M. S., Hossain, M. A., & Fattah, F. A. M. A. (2021). Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?. Journal of enterprise information management, 35(2), 455-480. 
 
Rahman, M. S., Hossain, M. A., Hoque, M. T., Rushan, M. R. I., & Rahman, M. I. (2021). Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity. Journal of Fashion Marketing and Management: An International Journal, 25(1), 153-183. 
 
Rahman, M. S., Hussain, B., Hussain, M., & Hassan, H. (2021). Consumers’ online restaurant food purchase intention: Mixed-methods analysis of multiple mediators role. Journal of International Food & Agribusiness Marketing, 33(2), 217-242.
 
Srivastava, G., & Bag, S. (2021). Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations. International Journal of Technology Marketing, 15(2-3), 143-157. 
 
Verma, P., Kumar, V., Mittal, A., Rathore, B., Jha, A., & Rahman, M. S. (2021). The role of 3S in big data quality: a perspective on operational performance indicators using an integrated approach. The TQM Journal, 35(1), 153-182. 
 
Zaman, M. H., Nazmul, A. K., Roy, S., & Sarma, S. (2021). A Comparative Study of Intention to Use Agent Banking Vis-A-Vis Traditional Bank Branches In Bangladesh. Journal of Commerce & Accounting Research, 10(1). 
 
Zinnia, F. H., Mokter, A. M. I., Hoque, M. T., & Rafi, K. N. (2021) Constructing and Validating Scale of Consumer Switching Behavior. North South Business Review, 51. 
 
 
2020:
 
Abdullah, O. N., Likhon, F. A., Parvez, A. A., & Ishtiaque, I. (2020). PATHAO: A tech start-up that shook Bangladesh. North South Business Review, 11. 
 
Amin, M. K., & HabibZaman, M. (2020). Which Comes First in the Apparels Industry: Process or Compliance?. SAGE Publications: SAGE Business Cases Originals. 
 
Amir, R. M., Mannan, M., & Nasiruddin, M. (2020). Influence of corporate social responsibility on bottom of the pyramid consumers' purchase intention. International Journal of Business Innovation and Research, 21(2), 259-270. 
 
Anwar, M. A., Gani, A. M. O., & Rahman, M. S. (2020). Effects of spiritual intelligence from Islamic perspective on emotional intelligence. Journal of Islamic Accounting and Business Research, 11(1), 216-232. 
 
Chowdhury, T. A., & Naheed, S. (2020). Word of mouth communication in political marketing: Understanding and managing referrals. Journal of Marketing Communications, 26(3), 290-313. 
 
Chowdhury, T. A., & Synthia, I. J. (2020). Determinants of school choice and their relation to success to the institution: a comparative study between public and private schools in Bangladesh. International Journal of Educational Management, 35(1), 217-231.
 
Chowdhury, T. A., Das, A. B., Chakraborty, L., & Barai, M. K. (2020). NGOs for development: experience of Bangladesh. In Bangladesh's Economic and Social Progress: From a Basket Case to a Development Model (351-380). Springer Nature. 
 
HabibZaman, M., Sharif, S. Z., Zaman, M., & Rowshan, S. (2020). Crimson Cup Bangladesh: Expanding the Coffee Market to the Youth of Bangladesh. SAGE Publications: SAGE Business Cases Originals.
 
Hassan, H., Sade, A. B., & Rahman, M. S. (2020). Shaping entrepreneurial intention among youngsters in Malaysia. Journal of Humanities and Applied Social Sciences, 2(3), 235-251. 
 
Hossain, F. I., Alam, S. R., & Muntazeri, M. (2020). Acceptance of video streaming services in bangladesh: An empirical study. North South Business Review, 38. 
 
Hossain, M. A., Akter, S., & Yanamandram, V. (2020). Revisiting customer analytics capability for data-driven retailing. Journal of Retailing and Consumer Services, 56, 102187. 
 
Rahman, M. S., Hossain, M. A., Abdel Fattah, F. A. M., & Akter, S. (2020). Optimizing competitive performance of service firms in data-rich environment. Journal of Service Theory and Practice, 30(6), 681-706. 
 
Rahman, M. S., Hossain, M. A., Rushan, M. R. I., Hoque, M. T., & Hassan, H. (2020). Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing-ESIC, 24(1), 73-96. 
 
Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-service quality and trust on customer's patronage intention: moderation effect of adoption of advanced technologies. Journal of Global Information Management, 28(1), 39-55. 
 
Rahman, M. S., Hussain, B., Hussain, M., Hassan, H., & Johns, R. (2020). Paradigm of new service development projects (NSDPs):“One Basket Fits all”. Journal of Contemporary Marketing Science, 3(3), 303-331. 

2019:
 
Chowdhury, T. A., & Miah, M. K. (2019). Developing multidimensional employability skill index: A study of local and multinational companies in Bangladesh. South Asian Journal of Human Resources Management, 6(1), 73-96. 
 
Chowdhury, T. A., & Miah, M. K. (2019). Perceptions of students and employers regarding employability skills for entry-level positions in marketing and sales. Australian Journal of Career Development, 28(1), 3-13. 
 
Chowdhury, T. A., & Naheed, S. (2019). Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach. International Journal of Business & Economics, 18(1). 
 
Hassan, H., Rahman, M. S., & Sade, A. B. (2019). Examining the service value chain of hypermarket retail brand value in Malaysia. International Journal of Services and Operations Management, 34(3), 405-420. 
 
Hassan, H., Rahman, M. S., & Sade, A. B. (2019). Why do hypermarkets extend their brands to a growing number of products?. International Journal of Business Excellence, 17(3), 290-305. 
 
Hassan, H., Sade, A. B., & Rahman, M. S. (2019). Patrons’ behaviours towards Malaysian slimming centres: paradigm of marketing mixes. International Journal of Human Rights in Healthcare, 12(3), 225-239. 
 
Hussain, M., Mollik, A. T., Johns, R., & Rahman, M. S. (2019). M-payment adoption for bottom of pyramid segment: an empirical investigation. International Journal of Bank Marketing, 37(1), 362-381. 
 
Mannan, M., Ahamed, R., & Zaman, S. B. (2019). Consumers' willingness to purchase online mental health services. Journal of Services Marketing, 33(5), 557-571. 
 
Mannan, M., Chowdhury, N., Sarker, P., & Amir, R. (2019). Modeling customer satisfaction and revisit intention in Bangladeshi dining restaurants. Journal of Modelling in Management, 14(4), 922-947. 
 
Rahman, M. S., Zaman, M. H., & Hossain, M. A. (Eds.). (2018). Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities. IGI Global. 
 
Rahman, M. S., Zaman, M. H., Hossain, M. A., Mannan, M., & Hassan, H. (2019). Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: an empirical investigation. Journal of Islamic Marketing, 10(4), 1057-1073. 
Past Events

Summer 2025

Panel Discussion Explores Career Potential in the BPO Industry

On June 18, 2025, the Department of Marketing and International Business hosted a panel discussion on “Building Futures and Exploring New Heights in the Outsourcing Industry.” Industry experts shared insights on skills, adaptability, and career growth in Bangladesh’s expanding BPO sector. Dr. Khandker Md Nahin Mamun highlighted the sector’s global relevance, while Prof. A K M Waresul Karim urged students to explore emerging, non-traditional career paths. The session offered valuable guidance for students seeking opportunities in this fast-growing industry.

           

Spring 2025

Webinar on Action Research Enhances Research Practice Awareness

The Research Culture & Innovation Committee under the Department of Marketing & International Business successfully organised a webinar titled “Action Research: A Way Forward for Improving Business Research Practice” on 13 February 2025. The session featured Dr. Murali Raman, Professor and Deputy Vice-Chancellor (Academic Development & Strategy) at Asia Pacific University of Technology & Innovation (APU), as the keynote speaker. Dr. Raman delivered a compelling overview of the principles and practical applications of action research in business contexts. The session was expertly moderated by Dr. Muhammad Sabbir Rahman, fostering an engaging and insightful discussion for all attendees.

Seminar on Marketing Database and AI Tools

The Digital Environment Committee of the Department of Marketing & International Business hosted a seminar on “Introducing Marketing Database & AI Tools” on 12 February 2025. Dr. Md. Tamhid Ul Islam emphasised the value of data-driven research and introduced platforms like Statista, while Dr. Khandker Md Nahin Mamun showcased AI tools such as Jeda AI, Avidnote, ChatGPT, and KLING AI to enhance marketing content, branding, and strategy. The session offered practical insights into leveraging data and AI in modern marketing.

             

 

Spring 2024

Discussion Session on Teaching philosophies in the context of Marketing

               

The Department of Marketing and International Business organized a discussion session on Teaching philosophies in the context of Marketing on 17 February 2024. Dr. John D Brach, Clinical Associate Professor of Business Administration at the Stephen M. Ross School of Business at the University of Michigan, and our department chair, Dr Mahmud Hassan, conducted the session. 

 

Webinar on Theorizing Through Literature Review

               

The MIB research committee hosted a webinar entitled "Theorizing Through Literature Review" on 4 March 2024. Dr. Dongmei Cao, Associate Professor in Business Transformation and Course Director for MSc Business Transformation at Nottingham Business School, presented her keynote speech at the webinar. 

 

Seminar on Expert Insight at Home and Abroad

               

The International Business Course Development and Promotion Committee conducted a workshop entitled 'Expert Insight at Home and Abroad' on May 8, 2024. Two leading international business experts, Ms. Jannatul Firdous Akbar, affiliated with USAID Bangladesh, and Dr. Sandeep Ananthanarayanan from Haileybury, UK (a world-class international boarding school), were the speakers for this event.

 

Seminar on E-Learning and Smart Education

               

The Department of Marketing and International Business (MIB) at North South University hosted a seminar on "E-Learning and Smart Education" on Sunday, May 12. Professor Badrul Khan, a world-renowned speaker, author, and educator, presented his keynote speech. 

 

A Session on Building a Sustainable Lifestyle Brand in Bangladesh: Lessons for the Future Brand Managers.

               

Student Liaison Committee of The Department of Marketing and International Business organized a session titled "Building a Sustainable Lifestyle Brand in Bangladesh: Lessons for the Future Brand Managers.” The keynote speaker for this session was Mr. Mirajul Huq, who is an experienced entrepreneur, e-commerce, digital marketing, and brand specialist. 

Development Workshop on Compassionate teaching strategy and assessment by IQAC

             

MIB faculty members participated in a development workshop on Compassionate teaching strategy and assessment by IQAC on 15 May 2024. The workshop took place in our department conference room. 

 

 

Summer 2023

Seminar on “Applied Business Research in the Digital Age”

                 

Faculty members of the Department of Marketing and International Business joined a seminar titled “Applied Business Research in the Digital Age” hosted by The Center for Business Research at North South University (NSU) on 16 October 2023. ANM Ziaul Islam Mithu, a distinguished industry leader and managing director of KANTAR, was the keynote speaker.

 

Webinar on “Art of Developing Conceptual Models in Business Research”

                   

The Department of Marketing and International Business (MIB) hosted a webinar titled ‘Art of Developing Conceptual Models in Business Research’ on 17 September 2023, featuring Dr. Rameshwar Dubey, a distinguished professor at Montpellier Business School, France, as the Keynote Speaker.

 

Seminar on “The art of selling: Read the customers' mind”

                     

The student Liaison Committee at the Department of Marketing and International Business has organized a session on “The art of selling: Read the customers' mind” on 24 September 2023. The keynote speaker of the session was Mr. Jahid Hoque, Head of Sales at Coca-Cola Bangladesh.

 

Seminar on Developing Editorial Proposals and Publishing in High-Impact International Journals

                       

The Department of Marketing and International Business organized a discussion session on “Developing Editorial Proposal and Publishing in High Impact International Journals”; on 29 August 2023. The keynote speaker of the discussion was Dr. Riad Shams, Newcastle Business School, North Umbria University, UK.

 

Discussion Session on International Collaboration and Collaborative Research

                       

Professor Dr. Sufian Jusoh of Malaysian and International Studies (IKMAS) conducted a session with faculty members of the Department of Marketing and International Business at North South University, to explore the possibilities of International Collaboration and Collaborative Research.

 

 

Spring 2023

Offline Panel Discussion Session on “The Future of Marketing”

                     

The Department of Marketing and International Business of North South University and Bangladesh Brand Forum organized a session titled “The Future of Marketing” on 27 May 2023. Professor Philip Kotler, an eminent scholar and researcher, was the Keynote Speaker (online) for this session. Following Professor Philip Kotler's keynote speech, an offline Panel Discussion session on the topic “How entrepreneurial marketing essence can help shape future smart citizen" took place.

 

Workshop focusing on student assessment and evaluation

                     

The IQAC committee of the Department of Marketing and International Business organized a faculty development workshop focusing on student assessment and evaluation on 23rd May 2023 (Tuesday), facilitated by Professor Dr Nazmun Nahar, PhD., P.Eng., FIEB, Academic Coordinator, International Water Association (IWA) -Bangladesh Chapter, Director, IQAC, Professor, Department of Civil and Environmental Engineering, North South University.

 

Student Development Program on “Social Media Psychology”

                     

Marketing and International Business Club of North South University (NSU MIBC) organized a Student Development Program (SDP) session on "Social Media Psychology" on 23 May 2023 exclusively for the students at North South University. The session was conducted by Mr. Sadman Sadik, an esteemed educator, author, and renowned digital content creator.

 

Session on “Hospitality Industry in Bangladesh”

                     

The student Liason Committee organized an informative session on the “Hospitality Industry of Bangladesh”. The session was conducted by a prestigious alumnus of North South University, Salman Kabir, who is currently the Director of Sales, Crowne Plaza Dhaka, Intercontinental Hotels Group (IHG).

 

Session on “Grant Proposal Writing”

                       

Professor Tamgid Ahmed Chowdhury conducted a session on grant proposal writing to share his experience on acquiring NSU research grants on 9 May 2023.

 

Presentation at the EMAC Annual Conference 2023

                   

Dr. Tamgid Ahmed Chowdhury, Professor and Director of MBA & EMBA Programs, and Ms. Shahneela Naheed, Senior Lecturer, Dept. of Marketing & International Business, together presented an empirical research paper titled “Exploring human-centric attributes of smartphone sets and their influence on brand advocacy by the customers: Testing the moderating role of gender identity” at the EMAC Annual Conference 2023 (European Marketing Academy).

 

 

Department Administration
Department Directory

Office Administration & Contact Information

Department of Marketing & International Business • North South University
📍 Office Location: Room NAC 713, East Wing (7th Floor), North Academic Building

Dr. Khandker Md Nahin Mamun Executive Leadership

Dr. Khandker Md Nahin Mamun

Chairperson & Assistant Professor
Email: ✉ [email protected]
Department: Marketing & International Business

👥 Department Administrative Staff

Ms. Fatema Tuzzohura Tonni

Ms. Fatema Tuzzohura Tonni

Senior Program Officer
📞 Phone Extension: Ext. 6314
📍 Office Room: Room # NAC 713
Md. Wahid Ulla

Md. Wahid Ulla

Officer
📞 Phone Extension: Ext. 1773
📍 Office Room: Room # NAC 713
ℹ️ Office Assistance Notice:
For general program inquiries, academic advising support, or course clearance assistance, please visit the department office at NAC 713 during regular university working hours or reach out directly via telephone extension/email.
Events of 2026

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