Ms. Tilka Farzana [TFZ] | North South University

Full Time Faculty
Senior Lecturer

Global Leadership program
Masters of Commerce (International Business)
Masters of Science (Leadership)
Northeastern University (USA)
Swinburne University of Technology (Australia)

Phone: +880-2-55668200 EXT 1758
Email: [email protected]
Office: NAC 720 (C)

Curriculum Vitae

About

Ms. Tilka Farzana has completed her undergraduate education in International Business and Marketing from London Metropolitan University, UK. She earned her Master’s degree in Global Leadership Program- Dual Major from Swinburne University of Technology, Australia (Masters of Commerce – International Business) and Northeastern University, USA (Masters of Science – Leadership).

She started teaching at North South University as an adjunct faculty member since September 2015 in the department of Management, School of Business and Economics. She joined as a full time faculty in January 2017 in the Department of Marketing and International Business. Additionally she is a course coordinator for Marketing and International Business core courses.

She has been an assistant coordinator in the WBG - WEConnect - NSU - Women Corporate Connect Advanced Training Program project for the last four years. As the assistant Project Co-ordinator for the World Bank funded Business Management Training Program for Women Entrepreneurs at NSU, she was the program lead for coordination and implementation, updating all necessary forms, communicating with the participants via email, liaising with key stakeholders, help in conducting training sessions on campus and also in other cities like Rajshahi, Cox Bazar and Sylhet and reporting to The World Bank Group. She is also an active member of LEAP Forward Institute Publishing and I has been working with the mentors since Summer 2022.

She likes to explore opportunities to add value to her job accomplishments. Her high degree of motivation has been recognized by employers who have quickly promoted her to positions of greater responsibility. She is am an avid and enthusiastic learner and keeps challenging herself to evolve into being more competent, the process of which helps her rediscover from all dimensions.

Selected Publications

Publications:

1.Journal Publication:

Hassan, M., Casaló, L. V., Chowdhury, R. A., Chowdhury, F., & Farzana, T. (2024). Consumer-generated content in virtual communities as a source of innovation for companies. North South Business Review, 13(2). https://doi.org/10.47126/J.NSBR.1991-4938

2.Book Publication:

Chowdhury, T.A., Naheed, S., Khalil, Z.T., Farzana, T. et al. (2022). Cases on Marketing Theories: Perspectives from Bangladesh. Dhaka: Albatross. ISBN: 978-984-96319-1-0.

Chowdhury, T.A., Khalil, Z.T., Farzana, T. et al. (2026). Cases on Marketing Theories: Perspectives from Bangladesh (2^nd edition). North South University Press. ISBN 978-984-37-0532-7

3.Conference Proceeding:

Farzana,T., & Nazrul,N. (2022). Exploring Failure in the life-cycle of F Commerce in non durable shopping goods, paper presented at the First International Symposium on Digital Inequality and Social Change (ISDISC) at the University of Canberra on 28-29 March 2022, Canberra, Australia.

Naheed, S., Muntazeri, M., Zinnia, F.H. and Farzana, T. (2025). iFarmer: Leveraging technology to strengthen agricultural communities for sustainable development, a teaching case study presented at the International Case Conference on Business and Management 2025, 18th Dec, Dhaka, Bangladesh.

4.Business Case Publication:

Naheed, S., & Farzana, T. (2022). Shumi's Hot Cake: Challenges in Dealing with the Rapidly Changing Market. In Cases on Marketing Theories: Perspectives from Bangladesh (pp. 8-17). Dhaka: Albatross.

Farzana, T., & Naheed, F. (2026). “Order’s Up!: Challenges in Dealing with the Rapidly Changing Market!” Cases on Marketing Theories (2nd Edition).North South University Press. ISBN 978-984-37-0532-7

5. Referred Book Chapters

Khalil, Z. T., & Farzana, T. (2026). The Dark Kak Rises: The Journey of a Small Startup Aiming to Redefine Reality. In Q. T. Islam, R. Goel, & T. Singh (Eds.), Tech startups driving innovation-Empowering Women in Bangladesh. CRC Press. ISBN 9781032897592

6. Conference

Bottom-Up Immersion Conference for Subsistence Marketplaces, June 1-5, 2026, Marrakech, Morocco

Awards & Honors

SCHOLARSHIPS/AWARDS:

Received an award as a top student in the course “Leading Teams” during Master’s degree.

Studied in London Metropolitan University, with a 10% scholarship for good results.

Got tuition waived for one semester in college for performing well in half-yearly examinations.

INTERESTS

● Received diploma certificate in classical dancing ,‘ Kathak’ and ‘Bharat Natyam’ and also passionate about singing.

● Been a prefect in college and this helped me enhance my leadership qualities.

● As a member of post graduate student alumni in Swinburne University and Northeastern University, I attended workshops, conferences and took part in competitions.

● An active member of community service club in Swinburne and Bangladeshi society in university.

Educational Qualifications

2012-2014

Swinburne University of Technology,

Melbourne, Australia

Northeastern University,

Boston, USA

Post Graduation - Dual Major

Masters of Commerce - International Business (Swinburne University of Technology)

Masters of Science - Leadership

(Northeastern University)

Distinction

2007-2009

London Metropolitan University,

London, UK

Under graduation – Dual Major

International Business and Marketing

Academic Experience

Lecturer, Department of Marketing & International Business, North South University, Dhaka.

- Course co-ordinator in Internation Business and Introduction to Marketing

- Designed course materials and provided lectures on International Business and Introduction to Marketing.

- Assigned student course work and evaluated papers, exams and quizzes, presentations

- Member, Student Engagement & Support Committee, MIB

WBG - WEConnect - NSU - Women Corporate Connect Advanced Training Program

- Project coordinator 2021 - Present

PR Co-ordinator & Booklet Committee Member,

RCMIB (Regional Conference on Marketing and International Business, Understanding the Global Marketplace) 2021.

Case Competiton Coordinator, UniSA and NSU 2019-2020

March 2012- Jan 2013 Swinburne University, Melbourne, Australia

- Worked as a teaching assistant

- Tutored undergraduate students and conducted workshops

Oct 2010- Jan 2012 Adroit International, Bangladesh

- Senior teacher at Adroit international.

- Mastered a fair share of my teaching skills to A’ Level students in commerce and economics and prepared them for A’ level examination.

- Successfully carried out group tasks and arranged group meetings for senior students for skills development.

Apr 2008 – Oct 2009 Rokeby Secondary School, London

- As an assistant teacher, I assisted senior teachers in taking classes and arranging group oriented work.

Aug 2002 – Feb 2007 Adroit International, Bangladesh

- As a junior teacher I assisted and took O’Level classes in commerce and economics

- Got an insight of a developing career in teaching and started to apply my knowledge into practical use.

- Gained knowledge on mentoring, teaching and being a guide to students.

Corporate Experience

WORK EXPERIENCE

â—October 2014 – December 2016 OSCL (Overseas Study Counseling Ltd)

- Business Development Manager

- IELTS Teacher and Co-ordinator

- Spoken English Convener for Corporate Clients

Courses

International Business (INB 372)

Introduction to Marketing (MKT 202)

Organizational Behavior (MGT 321)

Introduction to Management (MGT 210)

Internship (BUS 498)

Membership and professional Activites

No Data Found

Research Interests

Promotional Management

Service Marketing

Consumer Behavior

Behavioral Economics

Leadership