Farzana Choudhury has been working as a Lecturer in the department of Marketing and International Business (MIB) at NSU SBE since January 2012.
She completed M. Sc. and B. Sc. at Stockholm School of Business, Sweden, where she majored in International Marketing and International Business with a specialization in Cross-Cultural Business Behavior. Her primary area of interest is Cross-Cultural Business Behavior and International Trade relations and Consumer Behavior.
She started her teaching career at Eastern University in 2005, where she served for 2 years. In 2007, she continued her teaching profession at American International University-Bangladesh (AIUB), where she served for 5 years.
Farzana has keen interest in international affairs, history, world heritage, business etiquettes, psychology and linguistics.
She enjoys her leisure reading books, travelling, composing poetry, watching movies and learning new languages.
- Master Thesis: “Namaste IKEA”- (Welcoming IKEA to the Indian Market)
- Bachelor Thesis: “Thinking Indian Style!” - (What Swedish firms have to consider when advertising in India)
2003 - 2004: Master of Social Science with a Major in Business Administration (M. Sc.)
Thesis: International Business - Cross-Cultural Business Behavior
Stockholm School of Business, Stockholm University (SU), Sweden
2000 - 2003: Bachelor of Social Science with a Major in Business Administration (B. Sc.)
Thesis: International Marketing
Stockholm School of Business, Stockholm University (SU), Sweden
- Lecturer, Department of Marketing & International Business, North South University (NSU), (January 2012 - Present)
- Assign students course work and evaluate perfromance.
- Career advisor and student consultant
- Member, Student Engagement & Support Committee (2017-2018), MIB
- Conducted two seminars titled “Ethics in International Business” on the 19th of November, 2015
- Introduced a new course “INB-490: Cross-Cultural Management”, keeping in mind the growing global awareness of cross-cultural business literacy.
- Lecturer, Department of Marketing, American International University - Bangladesh (AIUB), Dhaka (January 2007 - January 2012)
- Designed course materials and provided lectures
- Assigned students course work and evaluated class performance
- Lecturer, Department of Marketing, Eastern University (EU), Dhaka (October 2005 - January 2007)
- Designed course materials and provided lectures
- Assigned student course work and evaluated papers, exams and quizzes, presentations
- Coordinator of Student Cultural Club at Eastern University (C.C.E.U.) (2005-2006)
- Student mentor for exchange students at Stockholm School of Business. (2004-2005)
- Member of Student Association F.E.S.T at Stockholm School of Business. (2001-2005)
- Worked as one of the organizers at the International Week in Stockholm 2004, arranged by F.E.S.T. at Stockholm University School of Business. Sponsored by Ericsson, Sanvik, Confederation of Swedish Enterprise, Stockholm’s Stock Exchange and Swedish Export Credit Corporation City of Stockholm.
- Worked as a company host for AIESEC at EkonomernasDagar (Labor Market Day for business students), arranged by the Economic Society at Stockholm University School of Business (F.E.S.T.) and in co-operation with Ernst & Young (2003-03-03 – 2003-03-04).
Phoenix Leasing Company Limited (July 2005 till October 2005)
Title: Manager (Marketing & Operations)
Duties & Responsibilities:
- To assist management with periodic reports, statements etc. relating to the Operations & Marketing of the Company.
- To perform all the relevant responsibilities and look after day-to-day works of Operation & Marketing Dept.
- To maintain the records relating to Operation & Marketing activities of the Company as instructed by the management.
- Advertising and Sales Promotion (MKT – 337)
- Consumer Behavior (MKT – 344)
- Cross-Cultural Management (INB - 490)
- International Business (INB – 372)
- International Marketing (MKT – 382)
- International Business Negotiations (INB – 350)
- Introduction to Business (BUS – 101)
- Principles of Marketing (MKT – 202)
- Service Marketing (MKT – 412)
- Internship (BUS 498)
- Cross-Cultural Behavior in Negotiations
- Historical connections to the past, present and future of International Business
- Technological totalitaniarism - a myth or an actual reality?
- Consumer Perception
- Brand personality
- Fashion Marketing
