Center of Excellence in Higher Education
The First Private University in Bangladesh

Ms. Farhana Habib Zinnia

Full Time Faculty
Senior Lecturer
Master of Commerce ( MCom), Macquarie University, Sydney, Australia
BBA, North South University, Dhaka

Phone: +880-2-55668200 Ext: 1711
Email: farhana.zinnia@northsouth.edu
Office: NAC-726
 
 
 

 

 
 

Farhana Habib Zinnia is a senior lecturer at School of Business and Economics, NSU.
She joined in January 2014 in the Department of Marketing and International Business.

Farhana completed her MCom from Macquarie University, Sydney, Australia. Her major was Marketing. Before that she did her BBA from North South University majoring in Marketing and Financial Accounting.


Journal Publication:

Rahman, M. S., Bag, S., Zinnia, F.H., Rana, N. P., Gani, M. O., (2022). Understanding and predicting customers’ intentions to use mobile platforms for online gaming: A deep-learning-based three-stage modelling, Computers in Human Behavior  (ABDC-A, ABS-3,Q1).

Chowdhury, T.A., Naheed, S., & Zinnia, F.H. (2020). Profiling voters’ requirements for elective political campaign: A case in Bangladesh. Journal of Public Affairs, 22(1), e2293. https://doi.org/10.1002/pa.2293 Publisher: Wiley. (Scopus: Q1, IF: 2.6, Cite Score: 4.1, ABDC-B, ABS-1)

Zinnia, F. H., Rahman, M. S., Hoque, M. T., (2020). “Constructing and Validating Scale of Consumer Switching Behavior", North-South Business Review.

Conferences:

Rahman, M., Zinnia, F.H., Gani, M.O., Bag, S., Rafi, K.N., (2023) .Understanding and predicting Online Gaming Addiction: A Three-Stage deep learning PLS- SEM-ANN and fSQCA Modelling Approach. AMA Winter Academic Conference, 10-12
February 2023, Nashville, TN, USA.

  • Daily Star Award for O’Level examination  result
  • 25% Scholarship at North South University during BBA based on Merit
  • Magna Cum Laude in BBA Degree
  • Teaching Assistantship for School of Business 

Master of Commerce in Marketing from MACQUARIE UNIVERSITY, NSW, Australia

Bachelor of Business Administration from NORTH SOUTH UNIVERSITY, Bangladesh

Advanced Level (A-Level) from ACADEMIA

Ordinary Level (o-Level) from BAF SHAHEEN ENGLISH MEDIUM SCHOOL, DHAKA

Senior Lecturer at North South University                               November 2023- Present

Lecturer at North South University                                         January 2014 - November 2023

Part time faculty at North South University                            September 2013- December 2013

Part time faculty at BRAC University                                       September 2013- December 2013

Part time faculty at South East University                              January 2013- August 2013

Under Graduate Assistant (UGA) in North South University   September 2008- December 2009

 

Mkt- 202 (Introduction to Marketing)
Mkt-412  (Services Marketing)
MGT- 210 (Principles of Management)
BUS-101  (Introduction to Business)

INB-372 (International Business)

Member of The Student Engagement and Support Committee, Department of Marketing & International Business

Services Marketing

Consumer Behavior

Sustainability