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Full Time Faculty Phone: +880-2-55668200 Ext:
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Ehfaz Nowman is a Lecturer of the Marketing and International Business department at the School of Business and Economics, North South University.
Ehfaz completed his undergrad at North South University, dual-majoring in Markting and International Business. He later joined and worked in advertising at Grey and TBWA\Benchmark. After working for some time in the country, he later moved to Manchester, UK for his Master's over at The Manchester Business School, University of Manchester. There he completed his postgrad in Marketing with a research focus in Consumer Behaviour in Digital Space. He then moved back to Bangladesh and worked in Digital Marketing handling digital strategies for multiple brands. He then joined The School of Business and Economics at North South University as a Lecturer in the Marketing and International Business.
Zaman, M. H., Nowman, E. and Muntazeri, M. (2024). An empirical investigation of the factors affecting patronage intention toward Islamic banking. BAM 2024 Development Paper (ID 1265).
Nowman, E. (2024). The effect of Viral Social Media Advertisements on Purchase Intention: A take on Personal Care Products. International Journal of Business and Management (Toronto)
Mannan, M., Amir, R. M., Nowman, E., & Rana, M. B. (2017). Antecedents of Customer Satisfaction Towards Shopping Malls: From the Perspective of Less Developed Countries. North South Business Review 8 (1), 29-51.
MSc in Marketing, Manchester Business School, University of Manchester, UK
Area of focus: Consumer behaviour in Digital space
BBA in Marketing and International Business, North South University
Client Service Dept,
Grey Advertising Bangladesh Ltd.
Creative Copywriter,
TBWA\Benchmark
Creative Digital Copywriter,
Unifox Digital Media
MKT202 - Introduction to Marketing
MKT337 - Promotional Management
MKT330: Digital Marketing
Advertising, Consumer behaviour, Digital Marketing