Full Time Faculty MSc in International Strategic Marketing, University of Glasgow, UK Phone: +880-2-55668200 Curriculum Vitae |
Mr. Shadman Sahir Ahmed joined the Department of Marketing and International Business (MIB) at North South University (NSU) as a full time faculty member in January 2019. Besides marketing and international business, he has taught other business courses, as well. He started working in this profession, in an adjunct capacity, in 2018.
Mr. Ahmed successfully completed his MSc in International Strategic Marketing degree from the University of Glasgow, UK, with a ‘’Merit’’ grade at the end of 2017, where he was also awarded the ‘’Master's Graduate Award’’ for his academic and extracurricular excellence. Prior to that, he completed his graduation (BBA), with a dual major in Marketing and International Business from NSU. Mr. Ahmed, a Scholastica School alumnus, also finished high school with academic distinction. He achieved the highest global marks in the Advanced Level (A-Level) Accounting module and was officially acknowledged for this record, by the examining body (Edexcel International).
Apart from teaching and research, Mr. Ahmed brings in multinational corporate experience from the telecom industry. He believes this has been instrumental in blending real-world corporate insights with academic learning in the classroom. He has also worked as a contributor for an extensive period of time, in two leading Bangladeshi newspapers: ‘’The Daily Independent’’ and ‘’New Age’’, where he has published numerous articles covering a wide array of socioeconomic issues. Additionally he has fulfilled administrative roles at MIB, as a course coordinator and departmental committee lead. Mr. Ahmed is currently working on two NSU funded research projects as the primary investigator and is in the process of receiving a HEA teaching fellowship. His research interests straddle the fields of international marketing, social media marketing, development economics and women entrepreneurship, among others.
Academic journal articles (peer-reviewed):
Mahmud, K. T., Parvez, A., Ahmed, S. S., & Rafiq, F. (2022). Microcredit and the household food security of the fish farmers: evidence from rural Bangladesh. Development in Practice, 32(8), 1091–1100. https://doi.org/10.1080/09614524.2022.2101618
Funded projects:
Title: Factors affecting the acceptance of online streaming service (OSS) platforms from consumers in Bangladesh. (Working as the lead author in this ongoing project).
Title: Influencer Marketing: How social media influencer’s perceived expertise, brand commitment, and brand image impact consumer’s purchase intension. (Working as the lead author in this ongoing project).
Selected links of opinion pieces published at national daily newspapers:
URL: https://www.newagebd.net/article/132903/ensuring-growth-momentum
URL:http://www.theindependentbd.com/magazine/details/8099
URL: http://theindependentbd.com/arcprint/details/31481/2016-01-25
URL: http://theindependentbd.com/arcprint/details/50368/2016-07-05
URL: http://www.theindependentbd.com/arcprint/details/33490/2016-02-11
MKT 202: Principles of Marketing
INB 372: International Business
MKT 382: International Marketing
BUS 251: Business Communication