Center of Excellence in Higher Education
The First Private University in Bangladesh

Ms. Narmin Tartila Banu

Full Time Faculty
Senior Lecturer (On Leave)

MBA, National University of Singapore, and UC Irvine, USA 
BBA, Institute of Business Administration, University of Dhaka

Phone: +880-2-55668200 Ext: 1779
Email:  narmin.banu@northsouth.edu
Office: NAC 721 (A)
 
 
 

 

 
 

 

Narmin Tartila Banu has authored business cases that have been published by IVEY Publishing and SAGE Publication. Her case topics have spanned a range of industries including health care service providers to mobile financial service companies to coffee businesses.

Narmin won two research grants from the North South University research grant commission. Her research interest lies in digital marketing and marketing for sustainable products.

Narmin has over five years of corporate experience. She started her corporate career as a PR and Communication Executive in Banglalink. Later, as a Management Trainee and then as a Brand Manager at Reckitt Benckiser, Narmin managed several global brands and was in charge of designing brand strategies and implementing brand plans accordingly. She won an award for achieving "Outstanding growth" for Reckitt Benckiser's depilatory category. Narmin also worked as a Business Analyst at SAP Asia, based in Singapore and worked closely with research firms such as IDC and Gartner. 

Narmin has an MBA from the National University of Singapore (exchange at UC Irvine, USA). She was on a merit scholarship at NUS and also served on the NUS MBA Student Council. Narmin completed her BBA from IBA, University of Dhaka. She was also selected as a young scholar by the US Department of State for the American Studies Institute, held in Washington College, Maryland, USA.

1. “Understanding the attitude towards online grocery shopping: a study on consumers of Dhaka” by Zarjina Khalil, Narmin Tartila Banu and Faiz Hossain, published in the conference proceeding of 13th SIMSR Global Marketing Conference in 2018 (1st prize winner).

2. “bKash: Financial technology innovation for emerging markets” by Dr. Ishtiaq Pasha Mahmood, Marleen Dieleman, and Narmin Tartila Banu, published by IVEY Publishing in 2017.

3. “Freddy’s Coffee Shop: Expanding the coffee business in Bangladesh” by Narmin Tartila Banu, Samira Rahman, and Rakshanda Khan, published by SAGE Publishing in 2018.

4. “Keeping Hope Afloat: Emirates Friendship Hospital’s Mission to Serve the Poor” by Narmin Tartila Banu, Zarjina Khalil and Faiz Hossain, published by SAGE Publishing in 2018.

5. Antecedents of purchase behavior through f-commerce” by Narmin Tartila Banu, Tashfeen Ferdous Saeed and Dr. Mehdi Hussain, work in progress. (Recipient of research grant).

6. “Analyzing the effects of fault revealing on seller profits” by Dr. Mohammad Mahboob Rahman and Narmin Tartila Banu, work in progress. (Recipient of research grant).

1. Won "Best Advisor Award" from the Academy of Asian Business, at the Sungkyunkwan University, South Korea, 2018.

2. Won 1st prize at the 13th SIMSR Global Marketing Conference at K.J. Somaiya Institute of Management Studies & Research, Mumbai, 2018.

3. Recipient of a research grant from North South University for research on social media, 2017.

4. Recipient of a research grant from North South University for research on ethical marketing, 2017.

5. Served as President, NUS MBA Marketing Club 2011 and played an instrumental role in organizing workshops and networking sessions with industry speakers, capturing excellent response from the cohort.

6. Selected by National University of Singapore to represent the MBA cohort to eight French companies in Paris, 2011.

7. Recipient of National University of Singapore MBA merit award, 2010.

8. Recipient of “Outstanding Growth in Depilatory Category” award from Reckitt Benckiser Bangladesh Ltd, 2008.

9. Short term scholar, American Studies Institute (ASI), sponsored by the US Department of State, held in Washington College, Maryland, USA, 2004.

MBA
National University of Singapore and University of California, Irvine, USA
2010 - 2011

BBA
Institute of Business Administration, University of Dhaka
2002-2005

Senior Lecturer
March 2017 - Present

  • Take “Strategic Marketing”, “Brand Management” and “Strategic Management” classes for final year undergraduate students.
  • Conduct academic research.
  • Carry out departmental activities such as organizing events, carrying out administrative chores (admission exam duty) and creating platforms for student engagement.
  • Course Coordinator of "Strategic Marketing".
  • Project Coordinator for a business case study project funded by Metropolitan Chamber of Commerce (MCCI), one of the largest trade bodies of Bangladesh. Liaised with professors from various top local universities, edited case studies, checked for authenticity, managed fund disbursal and successfully completed the project.

Lecturer
September 2014 - February 2017

  • Served as Chair, for the departmental Assessment and Curriculum Planning Committee and led the departmental standardization of syllabus content for 30+ faculty members, during ACBSP accreditation process.
  • Managed a project for branding the School of Business and Economics, North South University.
  • Served as Associate Editor of NSU News.
  • Served as the Faculty Advisor, The Marketing Club (2015-2016).
  • Conducted “Introduction to Business”, “Introduction to Marketing”, “Strategic Marketing” and “Brand Management” courses for undergraduate students; and "Seminar" course for EMBA students.
  • Conducted academic research.

 

Pre-Search and Planning Consultant
SAP Asia, Singapore
March 2012 - September 2013

Industry Business Solutions team member
SAP Asia, Singapore
February 2011 - January 2012

Brand Manager
Reckitt Benckiser, Bangladesh
January 2008 - November 2009

Management Trainee
Reckitt Benckiser, Bangladesh
September 2006 - December 2007

PR and Communication Executive
Banglalink
January 2006 - July 2006


Strategic Management, MGT 489

Strategic Brand Management, MKT 465

Strategic Marketing, MKT 460

Introduction to Marketing, MKT 202

Introduction to Business, BUS 101

Seminar, BUS 700 (EMBA) 

Lead, Womenwill
Google Business Group Sonargaon

Trainer
Conducted motivational, business communication and entrepreneurship-based trainings for Grameenphone, Radiant Pharma, City Alo, and Google Business Group Sonargaon community.

 

Trainings received:

- “Effective communication and delivery” training at North South University, Dhaka, Bangladesh, 2018

- “Leadership” training by Google, held in Singapore in 2017

- “Design Thinking” training by SAP Asia Pvt. Ltd., held in Singapore, 2012

- “Branding and communication” training by Reckitt Benckiser, held in Gurgaon, India, 2007

E-commerce

Digital marketing

Ethical marketing

Marketing for sustainability