An NSU research group including Sadia Binte Alam Chowdhury, Mehnaz Arabi Saba, Md. Belal Hossain Mollah, and Syed Abdul Kuddus, under the supervision of Dr. Ferdous Khan (Associate Professor, Department of Pharmaceutical Sciences, NSU), presented a poster, titled “The Antioxidant, Hepatoprotective, and Hypolipidemic Effects of Rice Bran Extract (OBSE) is Mediated Through the Modulation of Gene Expression" at the International Conference on Pharmaceutical and Health Sciences (ICPHS) 2024, held on 6-7 December 2024 in Dhaka. While competing against 107 other submissions, the research group's poster presentation received the award of "1st Runner Up" . The conference was organized by the University of Asia Pacific and co-hosted by Universitas Sumatera Utara, Indonesia, and Universiti Kebangsaan Malaysia, under the theme: "Advancement in Pharmaceuticals and Health Sciences for Sustainable Development". Congratulations to the student research group.

A paper titled 'Green Marketing and Consumer Behavioural Intentions' written by Bipro Kar and Ahsan Habib is accepted for a presentation at the ANZMAC 2024 Conference. ANZMAC (Australian and New Zealand Marketing Academy) is a leading academic research forum that promotes and supports high-quality research in marketing. The paper started with the course MKT 470 (Marketing Research) with Dr Mahmud Hassan and this study is an outcome of the thesis. The paper offers detailed insights into the explanatory mechanisms involved in marketers’ green marketing claim related responses. Specifically, the authors examined the mediating roles of emotional attachment and perceived usefulness, and the moderating roles of brand credibility in the relationship between green marketing claim and purchase intention by using signalling theory. Congratulations to the student authors for the acceptance of their paper for the conference.

A paper titled 'The Influence of Eco-Design on Switching Intention: An Experimental Approach to Mediating-Moderating Effects through Perceived Usefulness, Brand Innovativeness, and Brand Image' written by Dr. Mahmud Hassan, Dr. Md Nekmahmud, Ms. Arnisha Jahan Riya, and Ms. Shafin Khan is accepted in American Marketing Association Winter Conference 2025, in Phoenix, Arizon, awhich will be held from February 10-16, 2025. Organizations are progressively incorporating eco-friendly designs into their products as sustainability becomes increasingly important in consumer preferences and business strategies. The purpose of this study is to ascertain whether eco-design may persuade customers to switch from their existing brands to a new, sustainable substitute. The study investigates the moderating influence of brand image and the mediating roles of perceived usefulness and brand innovativeness using an experimental approach with data gathered from 206 individuals. The results show that eco-design positively influences switching intention, especially when combined with a strong brand image. Furthermore, this effect is greatly amplified by perceived usefulness and brand innovativeness, indicating their crucial significance in influencing consumer impressions. The study offers important insights into how eco-design can be used as a strategic tool by businesses that seek to expand market share in a competitive environment by examining the relationships between these variables. The paper's practical implications highlight how crucial it is to comprehend market dynamics and consumer behavior before investing in eco-design projects. This ensures sustainable and impactful outcomes for both businesses and the environment.

A paper titled 'Impact of CSR relevance on word of mouth.' written by Dr. Mahmud Hassan, Ms. Boishakhi Suhi, and Mr. Rakibul Islam is accepted in American Marketing Association Winter Conference 2025, in Phoenix, Arizona, which will be held from February 10-16, 2025. This study introduces CSR relevance as a novel construct, advancing the theoretical understanding of corporate social responsibility (CSR) by investigating its influence on consumer word-of-mouth (WOM) behavior. Grounded in signaling theory, the research examines the moderating role of celebrity trustworthiness and the mediating effects of emotional attachment and brand commitment. A between-subjects experimental design was employed, with data collected from 227 participants in Bangladesh. The findings reveal that CSR relevance significantly enhances WOM behavior, with the presence of a trustworthy celebrity strengthening this relationship. Moreover, emotional attachment and brand commitment are identified as critical mediators, elucidating the underlying mechanisms through which CSR relevance influences consumer behavior. By establishing direct and indirect pathways, this research contributes to the CSR literature by extending its dimensions and offering actionable insights into the strategic deployment of relevant CSR initiatives to enhance consumer engagement and advocacy.

Ibrahim Abdullah Mannan, former thesis student of Professor Shawkat Islam Sohel in the Department of Environmental Science and Management, has successfully published as first author (with co-authors Professor Muhammad Sujauddin and Professor Sohel) an article entitled "Evaluating the Financial Effectiveness of Funded Projects on Tiger Conservation in Bangladesh," Tropical Conservation Science, issued online on 15 July 2023, https://doi.org/10.1177/19400829231188648. Ibrahim conceptualized and designed the review along with Professor Sujauddin, collected the required data and information, analyzed the data and information and wrote the initial draft of the paper, which was thereafter edited by all co-authors for publication in the journal. Congratulations to all authors and to Ibrahim for a successful dissemination of this research project.

Ms. Nazifa Nawyal and Mr. B.M. Zuhair Siraj, two students working in the aerosol research group of the Department of Environmental Science and Management, received a “Travel Award” to attend an international conference in Wuhan, China, from 16-19 September 2023. The Atmospheric Environmental Remote Sensing Society (AERSS), jointly with the China University of Mining and Technology (CUMT), hosted this conference. Both students produced research papers for the conference:
1. Ms Nazifa Nawyal
Title: Coal-fired power plant local and regional impact on aerosol and gas composition: Implications for human health
2. Mr. B M Zuhair Siraj
Title: Climate Change and Air Pollution Impact on Asthma Prevalence over Dhaka City in Bangladesh
At the conference, Nazifa won the Best Poster award for her presentation, while Zuhair's research presentation also received favorable review at the conference. Congratulations to Nazifa and Zuhair, as well as to their faculty mentor, Professor Md. Firoz Khan, ESM.

"A dream comes true!" Those are the words of Dr. Mohammed Nuruzzaman, faculty advisor to the North South University Journal of Student Research as he writes his "Brief Note" introducing the first issue of the journal (Volume 1, Number 1, January 2023, published under auspices of the Office of Research-NSU). Living up to their aspirations initiated in early 2022, the editorial staff of the journal, headed by editor-in-chief Sakir Mohammad (a graduate student in the South Asian Institute of Policy and Governance), managed to publish six research articles that range across several disciplines: an analysis of Fyodor Dostoevsky's Crime and Punishment; understanding "women's identity" in Jayanta Mahapatra's poetry; review of "the female malady" and "pseudo-feminism" in the 2021 Bangladeshi film, Rehana Maryam Noor; a technical assessment of access to electricity and cross-country differences in sectoral productivity and economic convergence; analysis of the issue of Bangladesh's reliance on foreign aid, the role of domestic savings, remittance, and exports; and a legal review of the maxim, 'ignorance of the law cannot be used as an excuse', and whether the maxim should be relevant today. Congratulations to the journal's editorial team, with hope for continued success with forthcoming issues of the journal.

Elias Hossain, a graduate student in the Computer Science & Engineering program of the School of Engineering and Physical Sciences here at NSU, is first author in a collaborative research article entitled, “Natural Language Processing in Electronic Records in relation to healthcare decision-making: A systematic review,” published in Computers in Biology and Medicine, Vol. 155, March 2023, a Q1 (SCIMAGO) ranked journal. Co-authors include researchers from the School of Mathematics, Physics and Computing of University of Southern Queensland, the School of Management and Enterprise, University of Southern Queensland, the School of Nursing, Queensland University of Technology, Metro North Mental Health of Herston, Queensland, the School of Business, the University of Queensland, and the Center for the Study and Prevention of Suicide, University of Rochester, New York. The journal is published by Elsevier.

Tunazzina Zaman Khan, Shekh MD Newaj, Rehnuma Tabassum, Jannatul Ferdous, and Waseqa Khan, all young researchers in a research team from NSU Department of Pharmaceutical Sciences supervised by Dr. Shazid Md. Sharker and Dr. Hasan Mahmud Reza, recently participated in the 5th Young Scientists Congress (YSC5) organized by the Bangladesh Academy of Sciences (BAS) and held on 25-27 November 2022 at the National Science and Technology Complex (Biggyan Bhaban) in Agargaon, Dhaka. The theme of the Congress was “Young Scientists for Health & Environment.” The research team was recognized with the 1st Prize in Pharmaceutical Science for a research project involving development of nanoscale PLGA chemotherapeutic nanoparticles (NPs) containing doxorubicin intended for use in the treatment of cancer. Congratulations to the research team for their achievement as young scientists.

Ms. Mahbuba Yesmin Turaba, Mr. Mehedi Hasan, and Mr. Nazrul Islam Khan, MSCSE students engaged in research under the supervision of Dr. Hafiz Abdur Rahman, Professor, Department of Electrical and Computer Engineering and Director, Cyber-Physical Systems Research Lab, NSU, received the “CCCI 2022 Best Paper Award” for their paper entitled, “Fraud Detection During Financial Transactions Using Machine Learning and Deep Learning Techniques,” at the IEEE International Conference on Communications, Computing, Cybersecurity, and Informatics (CCCI, 2022), held at Dalian, China, 17-19 October 2022. Professor Rahman reports the student research team has demonstrated that Machine Learning can also be used for Online Financial Transactions’ fraud detection with very high accuracy (99.94%) in addition to very high efficiency, which outperforms previous results. Prof. Dr. Rahman remarks further, “This is indeed a great achievement of our students.” Congratulations to the research team, indeed, for a noteworthy achievement.

A group of students from the Department of Pharmaceutical Sciences, North South University successfully presented their research work at the International Brain Research Organization (IBRO 2019), the 10th IBRO World Congress of Neuroscience, held at Daegu, South Korea, 21-25 September, 2019. NSU undergraduate students Farhana Yasmin and Sadia Yeasmin showcased their poster at IBRO 2019. Their research was done at the Behavioral Neuroscience lab at NSU under the supervision of Dr. Md. Ashrafur Rahman. The research was done with the help of three other undergraduate students: Israt Yesmin, Sadika Islam, and Abdul Kaium. The title of their poster was “Moringa oleifera ameliorates the cholinergic-mediated memory via modulating the oxidative stress biomarkers in dementia mice model”, focusing specifically on the treatment of memory loss. Their work had already won the first runner-up during the Pharmafest 2019, held by NSU.

Congratulations to NSU students in Department of Environmental Science & Management and Department of Electrical and Computer Engineering for successful co-authorship and publication with NSU faculty member Dr. Mohmmad Sujauddin (research team leader) in several journals:

• 1) Determining the potential role of the waste sector in decoupling of phosphorous: A comprehensive review of national scale substance flow analyses (Resources, Conservation & Recycling, ELSEVIER, Impact Factor: 7.044)
• 2) Unravelling the anthropogenic pathways of phosphorous in the food production and consumption system of Bangladesh through the lens of substance flow analysis (Journal of Industrial Ecology, Wiley, Impact Factor: 4.826)
• 3) Solving visual pollution with deep learning: A new nexus in environmental management (Journal of Environmental Management, ELSEVIER, Impact Factor: 4.865)
• 4) Human appropriation of net primary production in Bangladesh, 1700-2100 (Land Use Policy, ELSEVIER, Impact Factor: 3.573)
• 5) Forecasting river sediment deposition through satellite image driven unsupervised machine learning techniques (Remote Sensing Application: Society and Environment, ELSEVIER, CiteScore: 2.51)

Names of Student Co-Authors: