Center of Excellence in Higher Education
The First Private University in Bangladesh

Md Asif Hossain

Full Time Faculty
Senior Lecturer

M.Sc., Innovation Management & Entrepreneurship,
University of Manchester, United Kingdom
 
BSc., Marketing & Management 
Newcastle University, United Kingdom

Phone: +880-2-55668200 Ext: 6075
Email: asif.hossain02@northsouth.edu
Office: NAC 867

 

I am a Senior Lecturer in the Department of Management at North South University, specializing in entrepreneurship, innovation, and sustainable business. With academic roots in the UK and hands-on entrepreneurial experience in Bangladesh, I blend theory with practice in the classroom. My research focuses on university-based entrepreneurial ecosystems and responsible management. I have published teaching cases with SAGE and received the Best Paper Award at IBA’s Vision 2041 conference. I’m passionate about mentoring students, promoting sustainable thinking, and bridging academia with the real world.

I firmly believe self-development is critical when one is striving for leadership and success, so I spend my free time reading self-help books and learning from different online masterclasses.

๐Ÿ“˜ Book Chapter

  • Islam, Q. T., Hossain, M., Zabir, F., and Iqbal, R. (2021). Challenges of Adapting to the Fourth Industrial Revolution in Emerging Economies: A Bangladesh Case. In: G. Singh, R. Giel and V. Garg (Eds.), Industry 4.0 and the Digital Transformation of International Business (1st ed.). Singapore: Springer Nature Singapore Pte. (Accepted).

๐Ÿ“š Teaching Case Studies

  • Islam, Q., Hossain, M., Akif, A., Dia, R., & Islam, Q., (2025). The journey of zaman group and best electronics: An SME success story in Bangladesh. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071975732 
  • Hossain, M., Islam, Q., & Islam, Q., (2025). Sustainable strategies: Kokotel’s journey in the thai hospitality industry. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071968741
  • Dia, R., Akif, A., Islam, Q., & Hossain, M., (2024). Interactive cares bangladesh: empowering bangladesh’s future through education and the sdgs. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071946411
  • Ali, K. S., Zabir, F., Hossain, M. A., Islam, Q. T., (2023). SWAP: A sustainable solution to our E-waste problem. In SAGE Business Cases. SAGE Publications, Ltd. (Accepted)

๐Ÿ“„ Conference Proceeding:

  • Islam, Q. T., Hossain, M., Iqbal, R., & Zabir, F. (2020). Challenges of Adapting to The Fourth Industrial Revolution in Emerging Economies: A Bangladesh Study. In Management of Innovation and Sustainability: Vision 2041. Dhaka: Institute of Business Administration (IBA). (Won the "Best Paper Award" in the innovation segment for this paper)
  • Hossain, M., & Ali, M. (2021). Is EdTech Replacing the Traditional Education: A Study of Bangladeshi Educational Industry. In International Conference on Business and Management (ICBM) 2021. Dhaka: CBM. Dhaka: BRAC Business School. Retrieved from https://www.bracu.ac.bd/international-conference-business-and-management-icbm-2021-announcement

๐Ÿ“ฐ  Newspaper Article:

 

๐Ÿ† Awards & Honors

๐Ÿฅ‡ Best Paper Award (Innovation Track)

  • Management of Innovation and Sustainability: Vision 2041, IBA, University of Dhaka (2020)
    For the paper: “Challenges of Adapting to the Fourth Industrial Revolution in Emerging Economies: A Bangladesh Study”

๐Ÿ’ก CTRG Research Grants – Principal Investigator, North South University

  • ๐Ÿ“˜ 2024–2025: The Role of University-Based Entrepreneurial Support System in Promoting Sustainable Development among Bangladeshi Students
    Explores how university-level entrepreneurship support influences sustainable development practices in youth
  • ๐Ÿ“— 2022–2023: Growth of Cloud Kitchen Transforming the Consumer Food Purchase Behavior in Emerging Economies
    Investigating how cloudโ€‘kitchen models in Bangladesh impact food consumer behavior and entrepreneurial uptake

๐ŸŒฟ Green Impact Award for Innovation

  • Newcastle University (2015)
    Won the 'Green Impact Innovation' under the belt of SCAN at the Environment Awards 2015. I led the team as the chairperson

๐Ÿ“ฐ Featured Contributor
The Daily Observer & The Business Standard (2021)
Published op-eds on Industry 4.0, responsible consumption, education, and sustainability

MSc. Innovation Management and Entrepreneurship from the University of Manchester, United Kingdom [2016]

  • Dissertation on ‘Effects of 3D Printers on the Product Supply Chain’

BSc. Management and Marketing, from Newcastle University, United Kingdom [2015]

  • Marketing Dissertation on the ‘Effects of Online Reviews in Terms of Online Shopping’

Lecturer
North South University, Dhaka, Bangladesh
[2018-2024]

Senior Lecturer
Department of Management, North South University
๐Ÿ“Dhaka, Bangladesh | Mar 2024 – Present

  • Course coordinator for undergraduate course, Entrepreneurship (MGT 368)
  • Mentor for student startups and business pitch competitions; organized Entrepreneurial Fair to promote experiential learning
  • Principal Investigator in university-funded research on sustainable entrepreneurship and consumer behavior
  • Co-authored teaching cases published by SAGE Business Cases Originals
  • Supervised internship reports and thesis research
  • Curriculum innovator by integrating case-based learning, lean startup methods, and real-world simulations in class
  • PrintworksBD.com,
    Founder & Former Owner Dhaka Bangladesh [Online Book Store] | Feb 2017- Jan 2020

  • Federation of Small Business (FSB),
    Internship, United Kingdom | July 2015 – August 2015

  • SCAN (Student Community Action Newcastle),
    Committee Chairperson, United Kingdom | Sept 2014 – Aug 2015

  • LightBox Events,
    Co-founder/Creative Manager, United Kingdom | October 2013 – June 2014

  LOGO   

๐Ÿ“˜ Courses Taught

MGT 368 – Entrepreneurship

  • Designed and delivered a hands-on course rooted in lean startup, design thinking, and real-world entrepreneurial challenges
  • Organize the NSU Entrepreneurial Fair every semester to help students pitch and prototype their business ideas
  • Emphasize business model innovation, funding strategy, and startup ecosystem mapping

MGT 212 – Organizational Management

  • Core undergraduate course focusing on leadership, motivation, organizational culture, and management
  • Linked theory with practice through local business examples

MGT 351 – Human Resource Management

  • Taught recruitment, training & development, performance appraisal, and labor relations
  • Focused on ethical HR practices, strategic HR planning, and employee motivation

BUS 498 – Internship

  • Supervised students during their corporate internships across various industries
  • Guided internship report writing, reflections, and employer feedback integration
  • Assessed students on learning outcomes, professionalism, and critical analysis

๐Ÿ’ผ Professional Activities

Served as a judge in various national and inter-university business competitions across leading institutions.

 

๐Ÿ” Research Interests

  • University-based entrepreneurial ecosystems and student-led startups
  • Sustainable entrepreneurship and responsible business practices
  • Digital business models and the rise of cloud kitchens in emerging economies
  • Industry 4.0 and innovation readiness in developing countries
  • Case-based pedagogy in entrepreneurship and management education
  • Consumer behavior shifts in response to platform-based services and tech-enabled startup