Center of Excellence in Higher Education
The First Private University in Bangladesh

Mr. Omar Nasif Abdullah

Full-Time Faculty
Senior Lecturer
MSc in Marketing, University of Manchester, UK
BBA in Marketing, Shahjalal University of Science & Technology, Bangladesh

 

Phone: +880-2-55668200 Ext: 1789, 1141
Email: omar.abdullah@northsouth.edu
Office:NAC 733

Curriculum Vitae
 
 
 

 

 
 

Mr. Omar Nasif Abdullah joined North South University as a full time faculty in Fall 2013. Mr. Omar returned to Bangladesh the same year with a MSc. in Marketing with specialization in Services Marketing from the prestigious Manchester Business School at University of Manchester, UK. During his postgraduate year in Manchester Business School, Omar worked with word class researchers in the field of services recovery and complaint management. His MSc. dissertation entitled “Creating Value from Complaints: A Case Study of an Education Service Provide” has been published as a book by the German based Graduate Publisher LAP LAMBERT Academic Publishing and available in Amazon.

 

Omar Nasif Abdullah completed his undergraduate degree majoring in Marketing from Shahjalal University of Science & Technology where he earned University Fund Merit Scholarship for each semester of his Undergraduate Degree. He undertook numerous leadership roles during his undergraduate years including undergraduate student representative.

 

Mr. Omar also co-founded a research and consultancy firm and an online news agency based in Bangladesh.

 

Omar Nasif Abdullah teaches introductory Business and advance level Marketing courses in NSU. He has joined NSU proctor office as an Assistant Proctor in Spring 2016. 

 

His research interests include services recovery, customer relationship management (from the aspect of value co-creation), integrated marketing communications, strategic brand management, digital marketing (focused on social media) and strategic management.

 

He is currently working on two papers. One researches the relationship between corporate governance and employer brand. The other investigates the role of Service Quality in Knowledge Co-Creation. 

 

Journal Article:

1. Abdullah, O. N., Likhon, F. A., Parvez, A. A., & Ishtiaque, I. (2020, December). Pathao: A Tech Startup That Shook Bangladesh. North South Business Review, 11(1), 11-27.

 

Book

1. Abdullah, O. N. (2012). Creating Value from Complaints: A Case Study of an Education Service Provider. Saarbrücken: LAP LAMBERT Academic Publishing.

(ISBN 13: 978-3-659-28015-3)

Conference Proceeding:

1. Abdullah, O. N., & Rahman, E. (2010). Winning Woman: In light of Family & Social Harmony. The Second International Conference on the Roles of the Humanities (pp. 35-40). Penang: The Center for Communication Skills and Entrepreneurship & School of Business Innovation & Technopreneurship, Universiti Malaysia Perlis.

1. MSc. Marketing
The University of Manchester, Manchester Business School
Degree with Merit (66%), Specialized in Services Marketing

- Acquired excellent methodical understanding of key contemporary marketing practice

- Learned research data analysis and interpretation techniques from Professional analytics module using software like SPSS and NVivo

- Led two teams comprising people from different cultures while both teams achieving distinctions


2. Bachelor of Business Administration (BBA), Major – Marketing
Cumulative Grade Point Average: 3.68 out of 4 (3rd highest CGPA of the year)

- Awarded University Fund Merit Scholarship in each semester

- Developed clear understanding of key business functions including strategic management

- Worked on several marketing research programs and gained hands-on experience in marketing research

September 2013- Present
Senior Lecturer, Department of Marketing & Intl. Business
School of Business & Economics
North South University

  • Led a high-performance departmental team for ACBSP accreditation 
  • Played an active role in revising the curriculum and learning outcomes of two major courses 
  • Took introductory-level Business and Advanced Level Marketing Courses
  • Achieved close to 90 percentile score in faculty assessment by students

1.  Co-Founder & Director, Operations
     www.bdchronicle.com, Banglades
     A Bangladesh based online startup news agency

2.  Country Coordinator
     NOESIS Ltd., Bangladesh

3. Intern
    Shop Floor Employee Recruitment Project
    British American Tobacco Bangladesh

 

 

 

1. Brand Management

2. Consumer Behavior

3. Promotional Management

4. Introduction to Marketing

5. Introduction to Business

6. Principles of Management

7. Introduction to Computers

»  Worked as an external consultant for the Bangladesh National Commission for UNESCO in 2013

»  Does Brand Management and Marketing Communication consultancy for small and medium enterprises



»    Customer relationship management in B2C environment

»    Service recovery in B2B and B2C environment

»    Linking complaint management to profit maximization

»    Value co-creation in social media environment

»    Digital Marketing: The role of social media in building digital brand communities

»    The concepts and dynamics of nation branding : Developing  a practical framework for Bangladesh

»    Strategic brand management issues