Mr. Mahmud Habib Zaman [MHZ] | North South University

Full-Time Faculty
Senior Lecturer

DBA, M.Sc., MPH

Phone: +880-2-55668200 Ext-6105
Email: mahmud.zaman@northsouth.edu
Office: NAC 730

About

Mr. Zaman is currently serving as Senior Lecturer at the Department of Marketing & International Business, School of Business and Economics at North South University.

Mr. Zaman completed his Doctor of Business Administration (DBA) (Marketing) from the Institute of Business Administration (IBA), University of Dhaka, and his Master's from Queen Mary, University of London (International Management & Marketing). Mr. Zaman has taught at several renowned universities in Bangladesh, including the Institute of Business Administration (IBA), the University of Dhaka, and American International University – Bangladesh (AIUB). Mr. Zaman has also published a large number of articles, ranked by the Australian Business Deans Council (ABDC) and indexed by Thomson Reuters & Scopus. His research interests are concentrated in the field of consumption behaviour and institutional theory.

Mr. Zaman was also the club advisor of the Marketing & International Business club (FY 2023-2024) and the Head of the Self-Assessment Committee (SAC) of the Marketing and International Department under the Institutional Quality Assurance Cell (IQAC)* at North South University.

*IQAC is a joint project of the World Bank and University Grants Commission (UGC) of Bangladesh under the Higher Education Quality Enhancement Project (HEQEP).

Selected Publications

Peer-reviewed Published Articles

Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2020). E-Service Quality and Trust on Customer's Patronage Intention: Moderation Effect of Adoption of Advanced Technologies. Journal of Global Information Management (JGIM), 28(1), 39-55. [ABDC - A].

Rahman, M. S., Zaman, M. H., Hossain, M. A., Mannan, M., & Hassan, H. (2019). Mediating effect of employees’ commitment on workplace spirituality and executives’ sales performance. Journal of Islamic Marketing. [ABDC - B].

Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M. H. (2018). Patient’s behavioural intention: public and private hospital context. Marketing Intelligence & Planning, 36(3), 349-364. [ABDC - A].

Rahman, M. S., Abdel Fattah, F. A. M., Zaman, M. & Hassan, H. (2018). Customer’s patronage decision toward health insurance products: Mediation and multi-group moderation analysis. Asia Pacific Journal of Marketing and Logistics, 30(1), 62-83. [ABDC-B].

Rahman, M. S., Mannan, M., Hossain, M. A., Zaman, M. H., & Hassan, H. (2018). Tacit Knowledge Sharing Behaviour among the Academic Staff: Trust, Self-Efficacy, Motivation and Big Five personality traits Embedded Model. International Journal of Educational Management, 32(5), 761-782. [ABDC – B].

Rahman, M. S., Zaman, M. H., Hassan, Hasliza & Chong, Wei (2018). Tourists’ Preferences in Selection of Local Food: Perception and Behaviour Embedded Model. Tourism Review, Tourism Review, 73(1). [ABDC - B].

Rahman, M. S., Hossain, M. A., Zaman, M. H., & Mannan, M. (2018). Awareness on climate change: perceived physical and psychological impact among the young generation. Least developing country's perspective. Interdisciplinary Environmental Review, 19(1), 91-101. [ABDC - B].

Amin, K., & Zaman, M. (2021). Assessing the Adoption Behaviour of E-Learning in a Developing Country in South East Asia: Predicting an Alternative Path to Behavioural Intention to Use. International Journal of Education and Development using Information and Communication Technology, 17(3), 38-56. [Ranked by ABDC]

Zaman, M. H., Nazmul, A. K., Roy, S., & Sarma, S. (2021). A COMPARATIVE STUDY OF INTENTION TO USE AGENT BANKING VIS-À-VIS TRADITIONAL BANK BRANCHES IN BANGLADESH. Journal of Commerce & Accounting Research, 10(1). [Ranked by ABDC]

Hossain, M. A., Zaman, M. H., & Rahman, M. S. (2018). Exploring critical factors for measuring brand health: perspectives from NBFI customers. International Journal of Business & Management Toronto (IJBMT), 5(1), 1-14.

Zaman, M. H. & M. H. (2016). Corporate Merger of the Telecom Sector: Perspective from a Developing Country. International Journal of Business & Management Toronto (IJBMT), 3(2), 1-17.

Zaman, M. H. & Amin. K. M. (2016). Examining Students’ Attitudes towards using the course content management system (CCMS). International Journal of Business & Management Toronto (IJBMT), 3(1), 1-14.

Rahman, S., Salam, R., Zaman, M. H. (2014). Role Transition and Consumers’ Perception of Brands: An Empirical Study of Graduating Students. International Journal of Business & Management Toronto (IJBMT), 1(2), 1-14.

Zaman, M. H. & Zaman, M. (2014). Compulsive buying behaviour in virtual worlds: An exploratory study (2014). International Journal of Business & Management Toronto (IJBMT), 1(1), 1-34.

Chowdhury, A. T. A. & Zaman, M. H (2011). Uses of alternative forms of sustainable energy: Case of solar photovoltaic system in the rural areas of Bangladesh (2011). International Journal of Business and Management Tomorrow, 2(2), 2249-9962.

Local Peer-reviewed Published Articles

Amin, K., Zaman, M. H. & Amin, A. (2019). Examining Students’ Adoption and Usage Behaviour in line with UTAUT constructs: Evidence from the tertiary level education in Bangladesh. North South Business Review (NSBR), 8(2), 22-34.

Hossain, M. A., Zaman, M. H., Evan, M. A. M., & Rahman, M. S. (2017). ASSESSING SERVICE EXPERIENCE IN CUSTOMER’S CARE CENTER. North South Business Review, 85.

Zaman, M. H., Khalil, Z. T., Rahman, M. S., & Jahan, S. M. (2017). Constructing perceived intention to use smartphones at the Bottom of the Pyramid (BOP) market. North South Business Review, 84.

Rahman, M. S., Hassan, H., Islam, N., & Zaman, M. H. (2016). Constructing tacit Knowledge Sharing Behaviour among the Non-Academic members of institutions of higher learning. North South Business Review, 82.

Business Case Studies

Zaman, M. H., Zaman, S. S., & Evan, M. A. M. (2022). Niche Growth: The Case of Heavy Metal Apparel. SAGE Business Cases Original. DOI:https://dx.doi.org/10.4135/9781529789782

Zaman, M. H., Zaman, M., & Khalil, Z. T. (2022). Patents, Copyrights, and Blueprints: The Case of The Purple Box. SAGE Business Cases Original. DOI:https://dx.doi.org/10.4135/9781529775709

Zaman, M. H., Naheed, S., & Zaman, S. R. (2022). Animal Welfare in Bangladesh and the Role of Obhoyaronno. SAGE Publications: SAGE Business Cases Original. DOI https://dx.doi.org/10.4135/9781529777505

Zaman, M. H., Zaman, M., Al Rakib, A., & Bhuiyan, M. M. I. (2021). The Poultry Industry of Bangladesh: An Overview. SAGE Publications: SAGE Business Cases Original. ISBN: 9781529755497 <LINK>

Amin, M. K., & Zaman, M. H. (2020). Which Comes First in the Apparel Industry: Process or Compliance?. SAGE Publications: SAGE Business Cases Originals. ISBN: 9781529700770 <LINK>

Zaman, M. H., Sharif, S. Z., Zaman, M., & Rowshan, S. (2020). Crimson Cup Bangladesh: Expanding the coffee market to the youth of Bangladesh. SAGE Business Cases Originals. ISBN: 9781529704150 <LINK>

Zaman, M. H., & Rahman, M. S., (2018). Surviving A Corporate Telecom Merger: Case Study on Robi Axiata and Airtel Bangladesh. Sage Business Cases (SAGE). <LINK>

Zaman, M. H., Rahman, M. S., & Hossain, M. A. (2018). Goodwill Automotive: Taking Light Engineering from Survival Mode to Sustainable. Sage Business Cases (SAGE). <LINK>

Conference Proceedings

Zaman, M. H., Nowman, E. and Muntazeri, M. (2024). An empirical investigation of the factors affecting patronage intention toward Islamic banking. BAM 2024 Development Paper (ID 1265).

Comparative Analysis of Supply Chain Management for Universities through ITESCM Model (2014). International Conference on Industrial Engineering and Operations Management.

Use of public health information systems as a tool for disaster management and development of affected individuals: case of cyclone SIDR in Bangladesh. Geo-Trop Conference, Chulalongkorn University, Thailand.

Awards & Honors

Educational Qualifications

Doctor of Business Administration (DBA)
Major in Marketing
Institute of Business Administration (IBA),
University of Dhaka

Master of Science (M.Sc.)
Major in International Management & Marketing
Queen Mary & Westfield College,
University of London, United Kingdom

Master of Public Health (MPH)
Major in Occupational & Environmental Health

Bachelor of Business Administration (BBA)
Major in Marketing
American International University - Bangladesh (AIUB)

Academic Experience

American International University – Bangladesh (AIUB)
Assistant Professor,
Department of Marketing,
Faculty of Business Administration,
May 2011 - May 2015

Southeast University
Adjunct Faculty
2011 - 2015

Institute of Business Administration (IBA), University of Dhaka
Guest Faculty

Corporate Experience

Student Counselor (International Students Office),
Queen Mary, University of London, United Kingdom
Feb 2009 - Apr 2010

Assistant Manager,
Operations Department,
National Housing Finance & Investments Co. Ltd.
Dhaka, Bangladesh
Feb. 2007 – July 2008

Courses

MKT 202: Principles of Marketing
MKT 355: Agriculture Marketing
MKT 344: Consumer Behaviour
INB 372: International Business
INB 490: Cross-Cultural Management

Membership and professional Activites

Member - Chartered Institute of Insurance (CII)

Research Interests

Consumer Behaviour and Purchase Intention
Social Inclusion at the Base of the Pyramid