Center of Excellence in Higher Education
The First Private University in Bangladesh

Dr. Md. Tamhid Ul Islam

Full Time Faculty

Assistant Professor 

PhD, Aston University, UK
MSc, Aston University, UK
MBA, North South University, Bangladesh

Phone: +880-2-55668200 Ext: 6090
Email: tamhid.islam@northsouth.edu
Office: NAC 734 (5)

 

 

Dr. Md. Tamhid Ul Islam is a full-time Assistant Professor in the Department of Marketing and International Business within the School of Business and Economics at North South University. He completed his PhD at Aston University, UK, under the prestigious Dean's Scholarship. During his MSc studies at Aston University, he was awarded the MSc Strategic Marketing Management Prize for outstanding academic achievement.

Dr. Tamhid's research focuses on several key areas of marketing and consumer psychology, including the effectiveness of rewards and incentives, emotions, word-of-mouth communication, and influencer marketing. Currently, he is collaborating with prominent marketing researchers from Aston University to conduct impactful marketing research. He is also serving as a visiting research fellow at Aston Business School.

Dr. Tamhid integrates real-world marketing contexts with foundational knowledge in his teaching. He employs advanced multimedia tools and gamification techniques to enhance student engagement. Additionally, he has a background in content marketing and video production. He has directed videos that have amassed millions of views on various social media platforms.

Working Papers

Islam, M.T.U., Dose, D., Farrell, A., & Backhaus, C. (Development Paper). The Emotional Toll of Referral Rewards: Uncovering the Relationship Between Referral Rewards, Anticipated Embarrassment, Self-image-concern, and Recommendation Likelihood., Targeted Journal: European Journal of Marketing [ABDC-A*, ABS-3, Q1]

Islam, M.T.U., Farrell, A., Tasnim, T., & Mahmud, T. (Development Paper). Optimizing Customer-Relationship Perceptions in Customer Referral Programs: Role of Attachment Styles on Referral Likelihood. Targeted Journal: Psychology & Marketing [ABDC-A, ABS-3, Q1]

Ahmed, T., & Islam, M.T.U. (Development Paper). Aspirations, Smartphones, and Social Comparison: Identity and Emotion Among Urban Youth in Bangladesh. Targeted Journal: International Journal of Research in Marketing [ABDC-A*, ABS-4, Q1]

  • NSU Conference Travel and Research Grants 2023-2024 & 2024-2025
  • Aston Business School Dean’s Scholarship for pursuing Doctor of Philosophy (PhD)
  • MSc Strategic Marketing Management Prize for the best academic achievement in MSc program at Aston University, UK
  • Aston Villa Scholarship for pursuing MSc in Strategic Marketing Management at Aston University, UK
PhD, Aston University, UK
MSc, Aston University, UK
MBA, North South University, Bangladesh
  • Serving as Visiting Research Fellow at Aston Business School, Aston University, UK.
  • Experienced in teaching undergraduate (e.g., marketing research, introduction to marketing) and graduate modules (business research methods, marketing analytics) at North South University, Bangladesh.
  • Experienced in leading seminars (labs) of postgraduate modules (e.g., marketing research) and teaching undergraduate modules (e.g., introduction to marketing management) at Aston Business School, Aston University, UK.
  • Experienced in content marketing, video making, filmmaking, and digital marketing; worked closely with several organizations and marketing agencies in Bangladesh.
  • Delivered strategic consulting to one Bangladeshi company and two U.S.-based companies. 

Marketing Analytics - MKT 636 (MBA)

Business Research Methods - BUS 535 (MBA)

Marketing Management - BUS 620 (MBA)

Marketing Research - MKT 470 (BBA)

Introduction to Marketing - MKT 202 (BBA)

 

  • Visiting Research Fellow at Aston University
  • Word of Mouth (WOM) Communication
  • Effectiveness of incentives (e.g., referral rewards, price discounts)
  • Emotions (e.g., embarrassment, shame, pride, guilt, envy)
  • Personality traits and individual differences (e.g., materialism, social insecurity)