Dr. Mahafuz Mannan

1. Md. Fazla Mohiuddin, Ida Md. Yasin, Ahmed Razman Abdul Latiff and Mahafuz Mannan (2025), Ëxploring the impact of social bonding, bridgingand linking social capital on scaling social impact: Anemerging economy perspective", Journal of Social Entrepreneurship, Vol 16 No. 3, pp. 1154- 1178.

2. Muhammad Sabbir Rahman, Md. Afnan Hossain Mahmud Habib Zaman and Mahafuz Mannan (2020), "E-service quality and trust on customers's patronage intention: Moderation effect of adoption of advanced technology", Journal of Global Information Management, Vol. 28 No. 1, pp. 39-55.

3. Riasat Muhammad Amir, Mahafuz Mannan and Muhammad Nasiruddin (2020), "Influence of corporate social responsibility on bottom of the pyramid (BoP) consumers' purchase intention", International Journal of Business Innovation and Research, Vol 21 No 2, pp. 259-270. 

4. Mahafuz Mannan, Reaz Ahamed and Sifat Binte Zaman (2019), "Consumers' willingness to purchase online mental health services", Journal of Services Marketing, Vol. 33 No. 5, pp 557-571.

5. Mahafuz Mannan, Nusrat Chowdhury, Priodorshine Sarker and Riasat Amir (2019), "Modeling customer satisfaction and revisit intention in Bangladeshi dining restaurants", Journal of Modelling in Management, Vol. 14 No. 4, pp. 922-947. 

6. Muhammad Sabbir Rahman, Mahafuz Mannan, Md. Afnan Hossain and AAhad M. Osman Gani (2019), "Awareness of occupational hazard in learning organizations: Knowledge sharing behaviour and spirituality perspective", Global Knowledge, Memory and Communication (formerly known as Library Review), Vol. 68 No. 1/2, pp. 17-32.

7. Muhammad Sabbir Rahman, Mahafuz Mannan and Riasat Amir (2018), "The rise of mobile Internet: The adoption process at the bottom of the pyramid", Digital Policy, Regulation and Governance (formerly known as Info), Vol. 20 No. 6, 582-599.

8. Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain, Mahafuz Mannan, Hasliza Hasan (2019), "Mediating effect of employee's commitment on workspace spirituality and executives sales performance: An empirical investigation", Journal of Islamic Marketing, Vol 10 No. 4, pp. 1057-1073.

9. Muhammad Sabbir Rahman and Mahafuz Mannan (2018), "Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-Wom, online brand familiarity and online brand experience", Journal of Fashion Marketing and Management, Vol. 22 No. 3, pp. 404-419. 

10. Muhammad Sabbir Rahman, Mahafuz Mannan, Md Afnan Hossain and Mahmud Habib Zaman (2018), "Patient's Behavioral Intention: Public and Private Hospitals Context", Marketing Intelligence and Planning, Vol. 36 No. 3, pp. 349-364.

11. Muhammad Sabbir Rahman, Mahafuz Mannan, Md Afnan Hossain, Mahmud Habib Zaman and Hasliza Hasan (2018), "Tacit knowledge sharing behavior among the academic Staff: Self-Efficacy, motivation and big five personality traits embedded model", International Journal of Educational Management, Vol. 32 No. 5, pp. 761-782.   

12. Muhammad Sabbir Rahman, Mahafuz Mannan and Mohammad Mahboob Rahman (2018), "The intention to quit Smoking: The impact of susceptibility, self-Efficacy, social norms and emotional intelligence embedded Model", Health Education, Vol. 118 No. 6, pp. 96-110.

13. Muhammad Sabbir Rahman, Md. Afnan Hossain, Mahmud Habib Zaman and Mahafuz Mannan (2018), "Awareness on climate change: Perceived physical and perceived psychological impact among the young generation: Least developing country's perspective", Interdisciplinary Environmental Review, Vol. 19 No. 1, pp. 91-101.

14. Mahafuz Mannan, Md. Fazla Mohiuddin, Nusrat Chowdhury and Priodorshine Sarker (2017), "Customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness in Bangladesh mobile telecommunications market", South Asian Journal of Business Studies (formerly known as South Asian Journal of Global Business Research), Vol. 6 No. 2, pp. 142-160. 

15. Mahafuz Mannan, Riasat Muhammad Amir, Ehfaz Nowman and Mohammad Baktiar Rana (2017), "Antecedents of customer satisfaction towards shopping malls: From the perspective of less developed countries", North South Business Review, Vol. 8 No. 1, pp. 29-51.

16. Md Fazla Mohiuddin, Mahafuz Mannan and Iftekhar Amin Chowdhury (2017), "Managing change in projects: A case study on Bangladesh", North South Business Review, Vol. 8 No. 1, pp. 73-89. 

Doctor of Philosophy

Victoria University of Wellington

Wellington, New Zealand                                   

Master of Marketing

Australian National University

Canberra, Australia

Bachelor of Business Administration (BBA: Major in Marketing)

North South University

Dhaka, Bangladesh

Assistant Professor, Department of Marketing & International Business, School of Business & Economics, North South University. (April 2015 - Present)

Silent Blue, Dhaka, Bangladesh (Marketing Consultant-Part Time)       February 2015 – April 2015

Affinity International Limited (Sales Representative-Part Time)             November 2013 – April 2015

MKT 412 (Service Marketing): This course focuses on understanding, designing, and managing exceptional service experiences in an increasingly customer-centric economy. The course covered service quality, customer relationships, service delivery, and emerging digital service models, preparing students to create innovative and sustainable service strategies for the future.

MKT 470 (Marketing Research): This course teaches how to transform market data into meaningful insights and strategic decisions. The course introduced modern research methods, data-driven consumer understanding, research design, data collection, analysis, and interpretation—preparing students to use emerging technologies and analytics to solve real-world marketing problems.

MKT 623 (Promotional Management): Students in this course learn how to design and manage integrated promotional strategies across traditional and digital platforms. The course explored advertising, sales promotion, public relations, personal selling, digital communication, and emerging technologies, preparing students to create impactful, data-driven campaigns for the evolving marketing landscape.

BUS 620 (Marketing Management): This course focuses on how to develop strategic marketing thinking and transform market insights into competitive business decisions. The course covered marketing strategy, consumer behavior, segmentation, targeting, positioning, branding, and the marketing mix, preparing students to navigate dynamic markets and lead future-focused marketing initiatives.

• Member, Research Committee (Department of Marketing & International Business)

My research interests lie at the intersection of artificial intelligence, healthcare, and consumer behavior. I am particularly interested in exploring how AI-driven technologies are transforming healthcare experiences, decision-making, service delivery, and consumer engagement. My research also examines consumer attitudes, perceptions, adoption, and behavioral responses toward emerging technologies and AI-enabled services. Through interdisciplinary research, I aim to generate insights that contribute to both academic knowledge and the development of more effective, consumer-centric, and technology-driven solutions in healthcare and beyond.