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Full Time Feculty Master of Commerce in Marketing, Macquarie University, Sydney,
Australia
Phone: +880-2-55668200 Ext: Curriculum Vitae |
Ms. Ishrat Jahan Synthia is a Senior Lecturer at the department of Marketing and International Business under the School of Business & Economics. She has been teaching at NSU as a core faculty member since Summer, 2008. She has done her Master’s degree in “Marketing” from Macquarie University, Sydney. Previously, she earned her Bachelor’s degree in “Business Administration” from North South University majoring in Marketing, Finance & Accounting. Ms. Synthia teaches courses related to Marketing such as Introduction to Marketing, Consumer Behavior, Advertising and promotions, Services Marketing, Strategic Marketing etc. She has been supervising interns every semester since 2010.
In addition to teaching, Ms. Synthia has been serving as a Faculty Advisor of ‘North South University Shangskritik Shangathan’ (NSUSS) from the beginning of 2015, which is one of the oldest and biggest student clubs in NSU. Majority of the cultural activities at NSU take place under her supervision and assistance like Pahela Falgun, Nobo Borsho Utshob, Ekushe February, Shadhinota Dibosh, Annual Cultural Evening (ACE), Orientation, Convocation (cultural part), National Mourning day etc. to name a few. Being an NSU Alumna, she has been profoundly active with several Alumni activities with NSU, for instance, in the process of creating “The Human Map” – “ NSUer Bukey Bangladesh” to portray unity and solidarity with the whole nation to fight against terrorism on the 31st July, 2016.
Conference Presentation:
Synthia, Ishrat J, Kabir, Shafquat, ‘Ban on plastic bags and the emergence of new varieties: A study of awareness regarding the eco-friendlier shopping bags and its impact on behavior change’. Australian Academy of Business and Social Sciences (AABSS) Conference 2014, 25-26 August
Publications:
Chowdhury, T.A. and Synthia, I.J., 2020. Determinants of school choice and their relation to success to the institution: a comparative study between public and private schools in Bangladesh. International Journal of Educational Management.
Rahman, M.S., Hussain, B., Hassan, H. and Synthia, I.J., 2020. Optimisation of knowledge sharing behaviour capability among sales executives: application of SEM and fsQCA. VINE Journal of Information and Knowledge Management Systems.
Synthia, Ishrat J., Kabir, Shafquat, ‘An investigation of consumer attitudes towards new varieties of shopping bags: exploring eco-awareness and the possibility of behavior change’, Journal of Developing Areas, Vol. 48, No.2, 2014
Ahmed, Jashim Uddin.,Chowdhury, Md. Humayun Kabir; Synthia, Ishrat J., and Sultana, Ishrat) (2013). ‘Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country’, ASEAN Marketing Journal, Vol. 5(2), 2013
Forthcoming paper topics:
Online repurchase intention through F commerce
Investigating the applicability of a new customer path in the connected era
Master of Commerce in Marketing
Institution: Macquarie University, Sydney, Australia
Concentration: Marketing
Bachelor in Business Administration (BBA)
Institution: North South University, Bangladesh
Concentrations: Marketing; Finance and Accounting
Principles of Marketing (MKT202)
Advertising & Promotion (MKT337)
Consumer Behavior (MKT344)
Services Marketing (MKT412)
Strategic Marketing (MKT460)
Internship (BUS498)