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Full Time Faculty PhD, Curtin University, Australia Phone: 6095 |
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LinkedIn Profile: linkedin.com/in/mehree-iqbal- 66412115 |
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ResearchGate Profile: researchgate.net/profile/Mehree_Iqbal |
| Google Scholar Profile: scholar.google.com/citations? user=5ebRMFQAAAAJ&hl=en |
Dr. Mehree Iqbal is an Assistant Professor at North South University. She earned her Ph.D. from Curtin University in Australia and her master’s degree from the University of Glasgow in the United Kingdom, following her B.B.A. from North South University in Dhaka, Bangladesh. With over 12 years of teaching experience, Dr. Iqbal has established herself as a dedicated educator. She is also an active researcher, with her work published in internationally ranked journals, as well as in both local and international book chapters and business case studies.
2025
Iqbal, M. & Kathok, I. H. (2025). Unveiling Analyzen: Pioneers of Digital Marketing in Bangladesh. In Sage Business Cases, Sage Publications, USA. (Accepted) (SCOPUS)
Ahmed, J., Uddin, M., Iqbal, M., Ahmed, A. & Sharif, R. (2025). SecondWife.com: Matrimonial Service on The Web. In Sage Business Cases, Sage Publications, USA. (Accepted) (SCOPUS)
2024
Iqbal, M., Geneste, L. & Weber, P. (2024). Integrated Model Between Three Pillars of Institutions and Mair Noboa Model to Determine Social Entrepreneurial Intention. Social Enterprise Journal, 20 (5), 921-950. (Q1).
2023
Iqbal, M., Geneste, L. & Weber, P. (2023). Who Wants to be a Social Entrepreneur? Exploring the Antecedents Interrelationship via Modified Mair Noboa Model. Social Enterprise Journal. DOI: 10.1108/SEJ-12-2022-0115. (Q1).
Iqbal, M., Nisha, N., & Rifat, A. (2023). A comparative integration study of performance metrics in microfinance: Grameen Bank vs. Cooperative Bank. In Research Anthology on Microfinance Services and Roles in Social Progress (pp. 356-377). IGI Global.
Iqbal, M., Naheed, S. & Idrish, S. (2023). Artificial Intelligence: Practical Implications for Shaping the Future of Human Capital. 4th Industrial Revolution Skills Summit (106-109). North South University.
2022
Iqbal, M. (2022). Who Wants to be a Social Entrepreneur? Modelling Antecedents that Matter in Social Entrepreneurial Intention (Doctoral dissertation, Curtin University).
2021
Iqbal, M., Rifat, A. & Nisha, N. (2021). Evaluating Attractiveness and Perceived Risks: The Case of Green Banking Services in Bangladesh. International Journal of Asian Business and Information Management, 12(1), 1-23, USA (SCOPUS).
2020
Iqbal, M., Nisha, N. & Rifat, A. (2020). A comparative integration study of performance metrics in microfinance: Grameen bank vs. co-operative bank. International Journal of Information Systems in the Service Sector, 12(3), 55-73, USA (SCOPUS).
Nisha, N., Iqbal, M. & Rifat, A. (2020). Green banking adoption: An examination of state-owned banks of Bangladesh. International Journal of Technology and Human Interaction, 16(2), 69-89, USA (SCOPUS, ABDC Ranking: C).
Nisha, N., Iqbal, M., Rifat, A., & Idrish, S. (2020). Exploring the Role of Service Quality and Knowledge for Mobile Health Services. In I. Management Association (Ed.), Data Analytics in Medicine: Concepts, Methodologies, Tools, and Applications (pp. 1632-1653). Hershey, PA: IGI Global. doi:10.4018/978-1-7998-1204-3.ch081
2019
Rifat, A., Nisha, N. & Iqbal, M. (2019). Predicting e-Tax service adoption: Integrating perceived risk, service quality & TAM. Journal of Electronic Commerce in Organizations, 17(3), USA (SCOPUS, ABDC Ranking: B).
Nisha, N., Iqbal, M. & Rifat, A. (2019). The changing paradigm of health and mobile phones: An innovation in the health care system. Journal of Global Information Management, 27(1), 19-46, USA (SCOPUS, ABDC Ranking: A).
Iqbal, M., Nisha, N. & Rifat, A. (2019). E-government service adoption and the impact of privacy and trust. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Government and Society, 206-219, Hershey, PA: IGI Global.
Iqbal, M., Nisha, N., Rifat, A. & Panda, P. (2019). Exploring client perceptions and intentions in emerging economies: The case of green banking technology. In I. Management Association (Ed.), Green Business: Concepts, Methodologies, Tools, and Applications, 49-70, Hershey, PA: IGI Global.
Iqbal, M., Nisha, N. & Raza, S.A. (2019). Customers’ perceptions of green banking: Examining service quality dimensions in Bangladesh. In I. Management Association (Ed.), Green Business: Concepts, Methodologies, Tools, and Applications, 1071-1090, Hershey, PA: IGI Global.
2018
Iqbal, M., Nisha, N. & Rashid, M. (2018). Bank selection criteria and satisfaction of retail customers of Islamic banks in Bangladesh. International Journal of Bank Marketing, 36(5), 931-946, UK (SCOPUS, ABDC Ranking: A).
Iqbal, M., Nisha, N., Rifat, A. & Panda, P. (2018). Exploring client perceptions and intentions in emerging economies: The case of green banking technology. International Journal of Asian Business and Information Management, 9(3), 14-34, USA (SCOPUS).
Nisha, N., Iqbal, M. & Rifat, A. (2018). Service quality and knowledge as determinants of mobile health services: Empirical investigation and further considerations. In M. Khosrow-Pour (Ed.), Entrepreneurship, Collaboration, and Innovation in the Modern Business Era, 151-177, Hershey, PA: IGI Global.
Iqbal, M., Nisha, N. & Rifat, A. (2018). E-government service adoption and the impact of privacy and trust. In M. Khosrow-Pour (Ed.), Encyclopedia of Information Science and Technology, Fourth Edition, 3579-3590, Hershey, PA: IGI Global.
Nisha, N., Iqbal, M. & Rifat, A. (2018). Innovativeness, privacy and trust as determinants of electronic tax filing: An empirical investigation and new research agenda. In M. Khosrow-Pour (Ed.), Optimizing Current Practices in E-services and Mobile Applications, 181-202, Hershey, PA: IGI Global.
Idrish, S., Rifat, A., Iqbal, M. & Nisha, N. (2018). Mobile health technology evaluation: Innovativeness and efficacy vs. cost effectiveness. In Health Economics and Healthcare Reform: Breakthroughs in Research and Practice, 20-41, Hershey, PA: IGI Global.
2017
Iqbal, M (2017). Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation. International Journal of Customer Relationship Marketing and Management, 8 (1), 15-29, USA. (SCOPUS)
Nisha, N. & Iqbal, M. (2017). Halal ecosystem: Prospects for growth in Bangladesh. International Journal of Business and Society, 18(S1), 205-222, Malaysia (SCOPUS).
Rifat, A., Iqbal, M., Nisha, N. & Sharif, A. (2017). Acceptance of green banking framework in Bangladesh: The case of Islamic banks. Journal of Islamic Economics, Banking and Finance, 13(2), 152-178, Bangladesh (SCOPUS, ABDC Ranking: C).
Idrish, S., Rifat, A., Iqbal, M. & Nisha, N. (2017). Mobile health technology evaluation: Innovativeness and efficacy vs. cost effectiveness. International Journal of Technology and Human Interaction, 13(2), 1-21, USA (SCOPUS, ABDC Ranking: C).
Iqbal, M., Nisha, N. & Raza, S.A. (2017). Customers’ perceptions of green banking: Examining service quality dimensions in Bangladesh. In P. Ordóñez de Pablos (Ed.), Managerial Strategies and Solutions for Business Success in Asia, 1-20, Hershey, PA: IGI Global (SCOPUS).
Rifat, A., Iqbal, M. & Nisha, N. (2017). Determinants of adoption of location-based services in Bangladesh. In P. Ordóñez de Pablos (Ed.), Managerial Strategies and Solutions for Business Success in Asia, 79-101, Hershey, PA: IGI Global (SCOPUS).
Ahmed, J., Iqbal, M., Idrish, S., & Chowdhury, K., (2017). Royal tiger: Energy drink marketing strategy in bangladesh. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781473994607
2016
Rifat, A., Nisha, N., Iqbal, M. & Suvittawat, A. (2016). The role of commercial banks in green banking adoption: A Bangladesh perspective. International Journal of Green Economics, 10(3/4), 226-251, UK (SCOPUS, ABDC Ranking: C).
Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Exploring the role of service quality and knowledge for mobile health services. International Journal of E-Business Research, 12(2), 45-64, USA (SCOPUS).
Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Adoption of e-Government services: Exploring the case of electronic tax filing. International Journal of E-Services and Mobile Applications, 8(3), 53-70, USA (SCOPUS).
Iqbal, M. & Nisha, N. (2016). The role of religion on purchase behavior of Muslim consumers: The context of Bangladesh. In D. Mutum, M.M. Butt & M. Rashid (Eds.), Advances in Islamic Finance, Marketing and Management: An Asian Perspective, 245-270, UK: Emerald Group Publishing Limited.
Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Mobile health services: A new paradigm for health care systems. In E-Health and Telemedicine: Concepts, Methodologies, Tools, and Applications, 1551-1567, Hershey, PA: IGI Global.
2015
Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2015). Mobile health services: A new paradigm for health care systems. International Journal of Asian Business and Information Management, 6(1), 1-18, USA (SCOPUS).
Iqbal, M., Chowdhury, K.M.K. & Hossain, M.Z. (2015). Organic Food in Bangladesh and How Do Different Customers React to Organic Food Market, In Green Banking in Bangladesh and Beyond, 183-200, Bangladesh. (ISBN: 978-9-843-38531-4).
2014
Ahmed, J., Iqbal, M., Uddin, M. & Imran, M.S. (2014). Marshal Securities Limited: Security Service provider, In Managing World Class Operations, 306-317, Bloomsbury Publishing, New Delhi, India.
Idrish, S., Iqbal, M., Nisha, N., Chowdhury, K.M.K. & Malik, A. (2014). Consumer Behavior towards Instant Noodles as a Quick Meal Option in Bangladesh. SenseAsia 2014: The Asian Sensory and Consumer Research Symposium, Food Choice and Consumer Behavior, Singapore. Elsevier Ltd. DOI: 10.13140/RG.2.1.3654.1521
Awarded Australian Government Scholarship to pursue PhD at Curtin University
Awarded 2021 Curtin Publication Grant
Received 'Post Graduate Excellence Award' to attend Msc at University of Glasgow
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PhD February 2018- May 2022
MSc September 2010 - Sep 2011
BBA May 2005 - December 2009
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Social Entrepreneurhsip Curtin University, Australia
International Business & Entrepreneurship
Marketing North South University, Bangladesh |
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Assistant Professor Department of Marketing and International Business, School of Business and Economics North South University, Dhaka, Bangladesh 28, May 2022 – Present
Senior Lecturer Department of Marketing and International Business, School of Business and Economics North South University, Dhaka, Bangladesh 7, February 2016 – 27, May 2022 |
· Instructs undergraduates and postgraduates interested in international business, international marketing, international trade and finance · Supervising interns, marking and grading reports and exams for the specific courses
· Instructs undergraduates interested in international business, international marketing, international trade and finance · Supervising interns, marking and grading reports and exams for the specific courses · Plan and conducted workshops, debate sessions and project presentations |
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Lecturer Department of Marketing and International Business, School of Business and Economics 20, September 2012 – 6, February 2016 |
· Instructed business undergraduates interested in entrepreneurship, international business and international competitiveness · Supervising, marking and grading reports and exams for the specific courses · Plan and conducted workshops, debate sessions and project presentations · Preparing deliverables such as student learning outcomes and assessment tests to comply with the requirements of the accreditation process for the courses |
BUS685: International Business
INB400: International Trade and Finance
MKT382: International Marketing
BUS498: Internship
| Dr. Mehree Iqbal is a fellow of the Bangladesh Society of Private University Academics (BSPUA). |
Consumer Behavior, Technology Acceptance Model, Theory of Planned Behaviour, lnstitutional Theory, Social Entrepreneurship