Center of Excellence in Higher Education
The First Private University in Bangladesh

Dr. Mehree Iqbal

Full Time Faculty
Assistant Professor

PhD, Curtin University, Australia
MSc, University of Glasgow, United Kingdom

Phone: 6095
Email: mehree.iqbal@northsouth.edu
Office: NAC708

LinkedIn Profile: linkedin.com/in/mehree-iqbal- 66412115

ResearchGate Profile: researchgate.net/profile/Mehree_Iqbal

Google Scholar Profile: scholar.google.com/citations? user=5ebRMFQAAAAJ&hl=en

 

 
 

Dr. Mehree Iqbal is an Assistant Professor at North South University. She earned her Ph.D. from Curtin University in Australia and her master’s degree from the University of Glasgow in the United Kingdom, following her B.B.A. from North South University in Dhaka, Bangladesh. With over 12 years of teaching experience, Dr. Iqbal has established herself as a dedicated educator. She is also an active researcher, with her work published in internationally ranked journals, as well as in both local and international book chapters and business case studies.

2024

Iqbal, M., Geneste, L. & Weber, P. (2024). Integrated Model Between Three Pillars of Institutions and Mair Noboa Model to Determine Social Entrepreneurial Intention. Social Enterprise Journal. (Q1).

Iqbal, M. & Kathok, I. H. (2024). Unveiling Analyzen: Pioneers of Digital Marketing in Bangladesh. In Sage Business Cases, Sage Publications, USA. (Forthcoming) (SCOPUS)

Ahmed, J., Uddin, M., Iqbal, M., Ahmed, A. & Sharif, R. (2024). SecondWife.com: Matrimonial Service on The Web. In Sage Business Cases, Sage Publications, USA. (Forthcoming) (SCOPUS)

2023

Iqbal, M., Geneste, L. & Weber, P. (2023). Who Wants to be a Social Entrepreneur? Exploring the Antecedents Interrelationship via Modified Mair Noboa Model. Social Enterprise Journal. DOI: 10.1108/SEJ-12-2022-0115. (Q1).

Iqbal, M., Nisha, N., & Rifat, A. (2023). A comparative integration study of performance metrics in microfinance: Grameen Bank vs. Cooperative Bank. In Research Anthology on Microfinance Services and Roles in Social Progress (pp. 356-377). IGI Global.

Iqbal, M., Naheed, S. & Idrish, S. (2023). Artificial Intelligence: Practical Implications for Shaping the Future of Human Capital. 4th Industrial Revolution Skills Summit (106-109). North South University.

2022

Iqbal, M. (2022). Who Wants to be a Social Entrepreneur? Modelling Antecedents that Matter in Social Entrepreneurial Intention (Doctoral dissertation, Curtin University).

2021

Iqbal, M., Rifat, A. & Nisha, N. (2021). Evaluating Attractiveness and Perceived Risks: The Case of Green Banking Services in Bangladesh. International Journal of Asian Business and Information Management, 12(1), 1-23, USA (SCOPUS).

2020

Iqbal, M., Nisha, N. & Rifat, A. (2020). A comparative integration study of performance metrics in microfinance: Grameen bank vs. co-operative bank. International Journal of Information Systems in the Service Sector, 12(3), 55-73, USA (SCOPUS).

Nisha, N., Iqbal, M. & Rifat, A. (2020). Green banking adoption: An examination of state-owned banks of Bangladesh. International Journal of Technology and Human Interaction, 16(2), 69-89, USA (SCOPUS, ABDC Ranking: C).

Nisha, N., Iqbal, M., Rifat, A., & Idrish, S. (2020). Exploring the Role of Service Quality and Knowledge for Mobile Health Services. In I. Management Association (Ed.), Data Analytics in Medicine: Concepts, Methodologies, Tools, and Applications (pp. 1632-1653). Hershey, PA: IGI Global. doi:10.4018/978-1-7998-1204-3.ch081

2019

Rifat, A., Nisha, N. & Iqbal, M. (2019). Predicting e-Tax service adoption: Integrating perceived risk, service quality & TAM. Journal of Electronic Commerce in Organizations, 17(3), USA (SCOPUS, ABDC Ranking: B).

Nisha, N., Iqbal, M. & Rifat, A. (2019). The changing paradigm of health and mobile phones: An innovation in the health care system. Journal of Global Information Management, 27(1), 19-46, USA (SCOPUS, ABDC Ranking: A).

Iqbal, M., Nisha, N. & Rifat, A. (2019). E-government service adoption and the impact of privacy and trust. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Government and Society, 206-219, Hershey, PA: IGI Global. 

Iqbal, M., Nisha, N., Rifat, A. & Panda, P. (2019). Exploring client perceptions and intentions in emerging economies: The case of green banking technology. In I. Management Association (Ed.), Green Business: Concepts, Methodologies, Tools, and Applications, 49-70, Hershey, PA: IGI Global. 

Iqbal, M., Nisha, N. & Raza, S.A. (2019). Customers’ perceptions of green banking: Examining service quality dimensions in Bangladesh. In I. Management Association (Ed.), Green Business: Concepts, Methodologies, Tools, and Applications, 1071-1090, Hershey, PA: IGI Global.

2018

Iqbal, M., Nisha, N. & Rashid, M. (2018). Bank selection criteria and satisfaction of retail customers of Islamic banks in Bangladesh. International Journal of Bank Marketing, 36(5), 931-946, UK (SCOPUS, ABDC Ranking: A).

Iqbal, M., Nisha, N., Rifat, A. & Panda, P. (2018). Exploring client perceptions and intentions in emerging economies: The case of green banking technology. International Journal of Asian Business and Information Management, 9(3), 14-34, USA (SCOPUS).

Nisha, N., Iqbal, M. & Rifat, A. (2018). Service quality and knowledge as determinants of mobile health services: Empirical investigation and further considerations. In M. Khosrow-Pour (Ed.), Entrepreneurship, Collaboration, and Innovation in the Modern Business Era, 151-177, Hershey, PA: IGI Global.

Iqbal, M., Nisha, N. & Rifat, A. (2018). E-government service adoption and the impact of privacy and trust. In M. Khosrow-Pour (Ed.), Encyclopedia of Information Science and Technology, Fourth Edition, 3579-3590, Hershey, PA: IGI Global.

Nisha, N., Iqbal, M. & Rifat, A. (2018). Innovativeness, privacy and trust as determinants of electronic tax filing: An empirical investigation and new research agenda. In M. Khosrow-Pour (Ed.), Optimizing Current Practices in E-services and Mobile Applications, 181-202, Hershey, PA: IGI Global.

Idrish, S., Rifat, A., Iqbal, M. & Nisha, N. (2018). Mobile health technology evaluation: Innovativeness and efficacy vs. cost effectiveness. In Health Economics and Healthcare Reform: Breakthroughs in Research and Practice, 20-41, Hershey, PA: IGI Global.

2017

Iqbal, M (2017). Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation. International Journal of Customer Relationship Marketing and Management, 8 (1), 15-29, USA. (SCOPUS)

Nisha, N. & Iqbal, M. (2017). Halal ecosystem: Prospects for growth in Bangladesh. International Journal of Business and Society, 18(S1), 205-222, Malaysia (SCOPUS).

Rifat, A., Iqbal, M., Nisha, N. & Sharif, A. (2017). Acceptance of green banking framework in Bangladesh: The case of Islamic banks. Journal of Islamic Economics, Banking and Finance, 13(2), 152-178, Bangladesh (SCOPUS, ABDC Ranking: C).

Idrish, S., Rifat, A., Iqbal, M. & Nisha, N. (2017). Mobile health technology evaluation: Innovativeness and efficacy vs. cost effectiveness. International Journal of Technology and Human Interaction, 13(2), 1-21, USA (SCOPUS, ABDC Ranking: C).

Iqbal, M., Nisha, N. & Raza, S.A. (2017). Customers’ perceptions of green banking: Examining service quality dimensions in Bangladesh. In P. Ordóñez de Pablos (Ed.), Managerial Strategies and Solutions for Business Success in Asia, 1-20, Hershey, PA: IGI Global (SCOPUS).

Rifat, A., Iqbal, M. & Nisha, N. (2017). Determinants of adoption of location-based services in Bangladesh. In P. Ordóñez de Pablos (Ed.), Managerial Strategies and Solutions for Business Success in Asia, 79-101, Hershey, PA: IGI Global (SCOPUS).

Ahmed, J., Iqbal, M., Idrish, S., & Chowdhury, K., (2017). Royal tiger: Energy drink marketing strategy in bangladesh. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781473994607

2016

Rifat, A., Nisha, N., Iqbal, M. & Suvittawat, A. (2016). The role of commercial banks in green banking adoption: A Bangladesh perspective. International Journal of Green Economics, 10(3/4), 226-251, UK (SCOPUS, ABDC Ranking: C).

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Exploring the role of service quality and knowledge for mobile health services. International Journal of E-Business Research, 12(2), 45-64, USA (SCOPUS).

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Adoption of e-Government services: Exploring the case of electronic tax filing. International Journal of E-Services and Mobile Applications, 8(3), 53-70, USA (SCOPUS).

Iqbal, M. & Nisha, N. (2016). The role of religion on purchase behavior of Muslim consumers: The context of Bangladesh. In D. Mutum, M.M. Butt & M. Rashid (Eds.), Advances in Islamic Finance, Marketing and Management: An Asian Perspective, 245-270, UK: Emerald Group Publishing Limited.

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2016). Mobile health services: A new paradigm for health care systems. In E-Health and Telemedicine: Concepts, Methodologies, Tools, and Applications, 1551-1567, Hershey, PA: IGI Global.

2015

Nisha, N., Iqbal, M., Rifat, A. & Idrish, S. (2015). Mobile health services: A new paradigm for health care systems. International Journal of Asian Business and Information Management, 6(1), 1-18, USA (SCOPUS).

Iqbal, M., Chowdhury, K.M.K. & Hossain, M.Z. (2015). Organic Food in Bangladesh and How Do Different Customers React to Organic Food Market, In Green Banking in Bangladesh and Beyond, 183-200, Bangladesh. (ISBN: 978-9-843-38531-4).

2014

Ahmed, J., Iqbal, M., Uddin, M. & Imran, M.S. (2014). Marshal Securities Limited: Security Service provider, In Managing World Class Operations, 306-317, Bloomsbury Publishing, New Delhi, India.

Idrish, S., Iqbal, M., Nisha, N., Chowdhury, K.M.K. & Malik, A. (2014). Consumer Behavior towards Instant Noodles as a Quick Meal Option in Bangladesh. SenseAsia 2014: The Asian Sensory and Consumer Research Symposium, Food Choice and Consumer Behavior, Singapore. Elsevier Ltd. DOI: 10.13140/RG.2.1.3654.1521

Awarded Australian Government Scholarship to pursue PhD at Curtin University

Awarded 2021 Curtin Publication Grant

Received  'Post Graduate Excellence Award' to attend Msc at University of Glasgow 

PhD

February 2018- May 2022

 

 

MSc

September 2010 - Sep 2011

 

BBA

May 2005 - December 2009

 

 

Social Entrepreneurhsip

Curtin University, Australia

 

International Business & Entrepreneurship
University of Glasgow, Scotland, UK

 

Marketing 

North South University, Bangladesh

 

 

   

 Assistant Professor

Department of Marketing and International Business,

School of Business and Economics

North South University, Dhaka, Bangladesh

28, May 2022 – Present

 

Senior Lecturer

Department of Marketing and International Business,

School of Business and Economics

North South University, Dhaka, Bangladesh

7, February 2016 – 27, May 2022

 

·         Instructs undergraduates and postgraduates interested in international business, international marketing, international trade and finance

·         Supervising interns, marking and grading reports and exams for the specific courses

 

 

·         Instructs undergraduates interested in international business, international marketing, international trade and finance

·         Supervising interns, marking and grading reports and exams for the specific courses

·         Plan and conducted workshops, debate sessions and project presentations

Lecturer

Department of Marketing and International Business,

School of Business and Economics
North South University, Dhaka, Bangladesh

20, September 2012 – 6, February 2016

 

·         Instructed business undergraduates interested in entrepreneurship, international business and international competitiveness

·         Supervising, marking and grading reports and exams for the specific courses

·         Plan and conducted workshops, debate sessions and project presentations

·         Preparing deliverables such as student learning outcomes and assessment tests to comply with the requirements of the accreditation process for the courses

BUS685: International Business

INB400: International Trade and Finance

MKT382: International Marketing

BUS498: Internship 

 

 

Consumer Behavior, Technology Acceptance Model, Theory of Planned Behaviour, lnstitutional Theory, Social Entrepreneurship