Full-Time Faculty
Professor
Ph. D. in Business Administration- International Islamic University Malaysia (IIUM)
Phone: +880-2-55668200 Ext: 1786
Email: rahman.sabbir@northsouth.edu
Office: NAC 722
Scopus H-Index-24
CAREER SUMMARY
Dr. Muhammad Sabbir Rahman is a Professor of Marketing in the Department of Marketing and International Business at the School of Business & Economics (SBE) at North South University (NSU). He earned his PhD from the Department of Business Administration at the International Islamic University Malaysia (IIUM), affiliated with the Faculty of Economics and Management Sciences. Throughout his career in research and teaching at various universities, domestically and internationally, he has demonstrated outstanding research and teaching abilities, contributing to numerous local and international research projects. He has served in faculty positions at two international universities and has successfully supervised multiple PhD students throughout his academic tenure. His research competence is evident in his extensive publication record, boasting over 100 articles in esteemed international journals. Furthermore, he has presented his research findings in over 30 proceedings.
CAREER OBJECTIVE
To contribute to the community, especially in the academic arena, through disseminating and learning knowledge and conducting research works.
TEACHING PHILOSOPHY
My teaching philosophy is rooted in my dedication to lifelong learning and desire to excel in research related to value creation and human well-being, surrounded by the marketing school of thought.
RESEARCH PHILOSOPHY
As a researcher, my philosophy emphasizes future exploration and reliable empirical investigation, emphasising novelty. I always aim to draw from critical qualitative and quantitative inquiry, using it as a foundational lens to connect marketing philosophy with governments, industries, agencies, and universities' missions, ultimately aiming to serve the local community and the world.
RESEARCH FOCUS
Services marketing, firms’ capability, B2B marketing and sustainability, B2B supply chain networks and luxury brand marketing.
Selected Publication only
1. Surajit Bag, Muhammad Sabbir Rahman, Jitendra Sharma, Andrea Chiarini, Santosh Kumar Srivastava & Shivam Gupta (2024). Building digital technology and innovative lean management capabilities for enhancing operational performance: an empirical study. Production Planning & Control, 1-20. ABDC-A, ABS-3. Q1. Impact Factor-8.3, FNEGE-2.
2. Surajit Bag, Muhammad Sabbir Rahman, Ashutosh Singh, David Bryde, Gary Graham (2024), “Leveraging digital technology capability for circular economy innovation in the food products supply chain: A mixed-method study”, IEEE Transactions on Engineering Management, Vol. 71, pp. 13997-14010, ABDC-A, ABS-3, Q1. Impact Factor-4.6, FNEGE-2.
3. Surajit Bag, Muhammad Sabbir Rahman, Susmi Routray, Santosh Shrivastav, Soni Agrawal (2024), “Exploring the Potential of Blockchain-Enabled Smart Contracts for Achieving Net Zero Emissions: An Empirical Study” Business Strategy and the Environment, Vol.33, Issue. 5, ABDC-A, ABS-3.
4. Surajit Bag, Muhammad Sabbir Rahman, Peter Naude, Gautam Shrivastav (Accepted 2024), “Examining buyers’ attitudes toward climate change policy and their firms’ corporate reputation: The serial mediation effect of suppliers’ engagement and commitment”, Journal of Business-to-Business Marketing, ABDC-A, ABS-2.
5. Surajit Bag, Muhammad Sabbir Rahman, Atul Kumar Srivastava, Peter Naude (2024). Investigating the Overdependence on Supply Chain Partners, Exploitation and Willingness to Focus on Sustainability Performance in Business-to-Business Firms, Organization & Environment, 0(0), https://doi.org/10.1177/10860266241268155, ABS-3, Q1.
6. Surajit Bag, Muhammad Sabbir Rahman, Sneha Ghai, Santosh Kumar Srivastava, Rajesh Kumar Singh, & Ruchi Mishra (2024). Unveiling the Impact of Carbon-Neutral Policies on Vital Resources in Industry 4.0 driven Smart Manufacturing: A Data-Driven Investigation. Computers & Industrial Engineering, 187, 109798. 109798. ABDC-A, ABS-2.
7. Muhammad Sabbir Rahman, Surajit Bag, Farhana Habib Zinnia, Nripendra P. Rana, Mohammad Osman Gani (2024), “Understanding and predicting customers’ intentions to use smartphone-based online games: A deep-learning-based dual-stage modelling analysis”, Computers in Human Behavior, 152, 108083, ABDC-A, ABS-2.
8.Hasliza Hassan, Ser Chee Lim, and Muhammad Sabbir Rahman (2024). Cultivating loyalty in fast food through marketing cues. Asia Pacific Journal of Marketing and Logistics, 36(5), 1069-1083. ABDC-A, ABS-1.
9. Makungu Chavalala, Surajit Bag, Jan Harm Christiaan Pretorius, Muhammad Sabbir Rahman, Santosh Kumar Shrivastav (2024), “A multi-method study on the barriers of the blockchain technology application in the cold supply chains” Journal of Enterprise Information Management, 37(2), 745-776, ABS-2, ABDC – A.
10. Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava, Mihalis Giannakis, Cyril Foropon (2023). Data-driven digital transformation and the implications for antifragility in the humanitarian supply chain. International Journal of Production Economics, 266, 109059. Impact factor: 7.885 (Elsevier). ABS-3, ABDC-A, Impact Factor -12, FNEGE-1.
11. Surajit Bag, Muhammad Sabbir Rahman, Helen Rogers, Gautam Srivastava, & Jan Harm Christiaan Pretorius (2023). Climate change adaptation and disaster risk reduction in the garment industry supply chain network. Transportation Research Part E: Logistics and Transportation Review, 171, 103031. ABDC-A, ABS-3, A*, FNEGE-2.
12. Surajit Bag, Muhammad Sabbir Rahman, Tsan-MingChoi, Gautam Srivastava, Peter Kilbourn, Noleen Pisa (2023), “How COVID-19 Pandemic has Shaped Buyer-Supplier Relationships in Engineering Companies with Ethical Perception Considerations: A Multi-Methodological Study”, Journal of Business Research, 113598. ABS - 3, ABDC– A, FNEGE-2.
13. Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava, Adam Shore, Pratibha Ram (2023). Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance. Technological Forecasting and Social Change, 186, 122154. ABDC- A, ABS-3, FNEGE-2.
14. Muhammad Sabbir Rahman, Surajit Bag, Shivam Gupta, Uthayasankar Sivarajah (2023), “Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance”, Journal of Business Research, 156, 113525. ABS - 3, ABDC – A, FNEGE-2.
15. Surajit Bag, Muhammad Sabbir Rahman (2023), “Navigating Circular Economy: Unleashing the Potential of Political and Supply Chain Analytics Skills among Top Supply Chain Executives for Environmental Orientation, Regenerative Supply Chain Practices, and Supply Chain Viability”, Business Strategy and the Environment, 33(2), 504-528, ABDC-A, ABS-3.
16. Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava, Peter Kilbourn, Nishikant Mishra (2023), “Buyer-Supplier Partnerships and Circular Economy Performance in Food Supply Chains: Serial mediation by Commitment Contract and Innovation Performance”, Business Strategy and the Environment, 33 (2), 1247-1264, ABDC-A, ABS-3.
17.Muhammad Sabbir Rahman, Surajit Bag, Md. Afnan Hossain, Fadi Abdel Muniem Abdel Fattah, Mohammad Osman Gani & Nripendra P. Rana (2023). The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement. Journal of Retailing and Consumer Services, 72, 103273. ABDC-A, ABS-2.
18.Surajit Bag, Muhammad Sabbir Rahman, Shivam Gupta and Lincoln Wood, (2023), "Understanding and predicting the determinants of blockchain technology adoption and SMEs' performance", The International Journal of Logistics Management, Vol. 34 No. 6, pp. 1781-1807. ABDC-A, ABS-1.
19. Surajit Bag, Pavitra Dhamija, Rajesh Kumar Singh, Muhammad Sabbir Rahman, V. Raja Sreedharan (2023), “Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: empirical study”, Journal of Business Research, 154, 113315. ABS - 3, ABDC – A, FNEGE-2.
20. Surajit Bag, Muhammad Sabbir Rahman, Gautam Srivastava., Hau-LingChan, David J.Brydee, (2022), The role of big data and predictive analytics in developing resilient supply chain network in the South African mining industry against extreme weather events, International Journal of Production Economics, Vol. 251, 10854, Impact factor: 7.885 (Elsevier). ABS-3, ABDC-A, FNEGE-1.
21. Md Afnan Hossain, Raj S Agnihotri, Md. Rifayat Islam Rushan, Muhammad Sabbir Rahman, Sumaiya Farhana (2022), “Marketing analytics capability, artificial intelligence adoption, and firms’ competitive advantage: Evidence from the manufacturing industry,” Industrial Marketing Management. 106, 240–255, ABS - 3, ABDC – A*, FNEGE-2.
22. Surajit Bag, Tsan-Ming Choi, Muhammad Sabbir Rahman, Srivastava Srivastava, and Rajesh Kumar Singh (2022), “Examining collaborative buyer-supplier relationships and social sustainability in the “new normal” era: the moderating effects of justice and big data analytical intelligence”, Vol. Ahead of Print, Annals of Operations Research. ABDC-A, ABS-3, FNEGE-2.
23. Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah & Ibne Mokter Abdel (2022), “Avoidance Behaviour towards Using Pirated Software: Testing a Seven- Component Model on SME Employees”, Information Technology & People. Vol. 35 No. 1, pp. 316-343.: Emerald. ABS - 3, ABDC – A, FNEGE-3.
24. Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Suraji Bag, Mohammad Osman Gani (2022), "Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA”, Journal of Business & Industrial Marketing, Vol. 37 No. 10, pp. 1990- 2009, ABDC-A, ABS-2.
25. Muhammad Sabbir Rahman; Md Afnan Hossain; Abdul Hannan Chowdhury; Mohammad Tayeenul Hoque, (2022), “Role of Enterprise Information System Management in enhancing Firms Competitive Performance towards achieving SDGs during and after COVID-19 pandemic”, Journal of Enterprise Information Management. Vol. 35 No. 1, pp. 214-236 Publisher: Emerald, ABS-2, ABDC – A.
26. Surajit Bag and Muhammad Sabbir Rahman (2021), “The role of capabilities in shaping sustainable supply chain flexibility and enhancing circular economy target performance: An empirical study, Supply Chain Management: An International Journal, Publisher: Emerald. Vol. ahead-of-print No. ahead-of-print, ABS-3, ABDC– A, FNEGE-2.
27. Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah (2021), “Does marketing analytics capability boost firms’ competitive marketing performance in data-rich business environment?”, Journal of Enterprise Information Management. Publisher: Emerald. Vol. 35 No. 2, pp. 455-480. ABS-2, ABDC – A.
28. Mehdi Hussain, Abu Mollik, Raechel Johns, Muhammad Sabbir Rahman (2020), "M-payment Adoption for Bottom of Pyramid Segment: An empirical investigation" International Journal of Bank Marketing, Vol. 37 No. 1, pp. 362-381 ISSN: 0265-2323, ABS-2, ABDC-A
29. Muhammad Sabbir Rahman, Md. Afnan Hossain, Mahmud Habib Zaman, & Mahafz Mannan, M., (2020) “E-Service Quality and Trust on Customers’ Patronage Intention Testing the Moderating Role of Adoption of Advanced Technologies,” Journal of Global Information Management, Vol. 28 No.1, pp.39-55. ABDC– A, ABS- 2.
30. Muhammad Sabbir Rahman, Md Afnan Hossain; Fadi Abdel Muniem Abdel Fattah; Shahriar Akter (2020), Optimizing competitive performance of service firms in data-rich environment. Journal of Service Theory and Practice, 30(6), 681-706. ABDC-A.
31. Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade (2019), “Why do Hypermarkets Extend their Brands to a Growing Number of Products?”, International Journal of Business Excellence, 17(3), 290-305, ABS-1.
32. Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Mahmud Zaman, Hasliza Hassan (2018) “Customer’s Patronage Decision towards Health Insurance Products: Mediation and Multi-group Moderation Analysis”, Asia Pacific Journal of Marketing and Logistics, Vol. 30 Issue: 1, Vol. 30 Issue: 1, pp.62-83, ABDC-A.
33. Muhammad Sabbir Rahman; Mahafuz Mannan; Md Afnan Hossain; Mahmud Habib Zaman (2018), “Patient's Behavioral Intention: Public and Private Hospitals Context”, Marketing Intelligence and Planning, Vol.36 No.3, pp.349-364; ABDC- A.
34. Muhammad Sabbir Rahman, Hasliza Hassan, Ahad Osman-Gani, Fadi Abdel Muniem Abdel Fattah, MD. Aftab Anwar (2017), “Edu-Tourist’s Perceived Service Quality And Perception – The Mediating Role Of Satisfaction from Foreign Students’ Perspectives”, Tourism Review, Vol.72, Issue.2 pp.156-170, ABS-1.
35. Fadi Abdelmuniem Abdelfattah, Muhammad Sabbir Rahman, Mohamad Osman (2016), “Assessing the Antecedents of Customer Loyalty on Healthcare Insurance Products: Service Quality; Perceived Value Embedded Model”, Journal of Industrial Engineering and Management, 8(5): 1639-1660.
36. Muhammad Sabbir Rahman, Aahad M Osmangani (2015), “Patient satisfaction constructs”, International Journal of Health Care Quality Assurance, Vol.28 (8), pp.841-854, ABS-1.
37. Muhammad Sabbir Rahman, Nusrate Aziz (2014), “Service quality and behavioral intentions in broadband services selection”, Marketing Intelligence and Planning, Vol. 32 Issue: 4, pp.455-474, ABDC- A.
38. Hasliza Hassan, Abu Bakar Sade, Muhammad Sabbir Rahman, (2013), “Malaysian Hypermarket Retailing Development and Expansion”, International Journal of Retail & Distribution Management, Vol. 41 No. 8, pp. 584-595, ABDC-A, ABS-2.
39. Muhammad Sabbir Rahman (2012), “Dynamics of Consumer’s Perception, Demographic Characteristics and Consumer’s Behavior towards selection of a Restaurant: An Exploratory Business Strategy Series (Journal of Business Strategy), VOL. 13 NO. 2 2012, pp. 75-88, ISSN- 1751-5637, ABS-1.
40. Muhammad Sabbir Rahman, Bashir Hussain, Ahasanul Haque, (2011) "Organizational politics on employee performance: an exploratory study on readymade garments employees in Bangladesh”, Business Strategy Series, (Journal of Business Strategy), Vol. 12 Iss: 3, pp.146 – 155. ABS-1.
41. Zainurin Bin Dahari, Muhammad Sabbir Rahman, Ferdous Azam (2010), “Customer Satisfaction towards Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia” Indian Journal of Marketing; Volume 41(5), May 2011, ISSN 0973-8703.
Awards title: Gold Medal
Award Name: Best Researcher Award (Year 2021-2022)
Level (International/National): National
Awarding Body: North South University
Awards title: Gold Medal
Award Name: Best Researcher Award (Year 2018-2020)
Level (International/National): National
Awarding Body: North South University
Awards title: 2018, Outstanding reviewer status achieved for Journal of Retailing and Consumer Services
Level (International/National): International
Awarding Body: Elsevier journal
Awards title: Bronze Medal
Research Project: Configuring Malaysian Behaviours and Personalities to Stay Fit Through Functional Food Consumption.
Team Members: Dr. Hasliza Hassan, Dr. Abu Bakar Sade, Dr. Muhammad Sabbir Rahman, Dr. Tan Siow Kian
Level (International/National): International
Awarding Body: Research, Innovation, Commercialisation & Entrepreneurship Showcase 2018 by
Multimedia University, Cyberjaya
Awards title: 2018 Emerald Literati Awards- for Highly Commended Paper
Level (International/National): International
Awarding Body: Emerald Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, West Yorks., BD16 1WA, United Kingdom; Registered in England No. 3080506, VAT No. GB 665 3593 06
PhD in Business Administration (International Islamic University Malaysia-IIUM)
TEACHING/PROFESSIONAL EXPERIENCE (FULL TIME/PART TIME)
North South University (NSU)
Faculty: School of Business and Economics
Department of Marketing and International Business
Position: Associate Professor, March 2017-Ongoing (FULL TIME)
North South University (NSU)
Faculty: School of Business and Economics
Department of Marketing and International Business
Position: Assistant Professor, July 2016- March 2017 (FULL TIME)
International Islamic University Malaysia (IIUM)
Faculty: Faculty of Language and Management
Position: Assistant Professor
Teaching Scope: MBA Program, PHD Program, DBA Program
Year 2014- Year 2016(FULL TIME)
Multimedia University (MMU)
Faculty: Graduate School of Management (GSM)
Position: Senior Lecturer, Program Coordinator MBA Program
Teaching Scope: MBA Program, PHD Program, DBA Program
Year 2011- Year 2014 (FULL TIME)
Multimedia University (MMU)
Faculty: Faculty of Management (FOM)
Position: Lecturer
Teaching Scope: BBA and MBA Program
Year 2011 (FULL TIME)
Multimedia University (MMU)
Faculty: Graduate School of Management (GSM)
Position: Adjunct Faculty
Year 2014- Year 2015 (PART TIME)
International Islamic University Malaysia (IIUM)
Faculty: Faculty of Economics and Management Sciences (KENMS)
Lecturer of BBA program
Area of Teaching: Marketing Principles; International Marketing, Organizational Behavior, International Business
Year 2008- Year 2011 (PART TIME)
Institute of Centre for Continuing Education-(ICCE) wholly owned subsidiary of IIUM Holdings Sdn.Bhd. (685146-P).
Lecturer of Executive Bachelor of Business Management and Executive Diploma in Business Administration
Area of Teaching: Marketing Principles; Human Resources Management; Strategic Management
Year 2008- Year 2011(PART TIME)
International Islamic University Malaysia (IIUM)
Graduate Research Assistant
Faculty: Faculty of Economics and Management Sciences
Department of Business administration.
Year 2008- Year 2011 (FULL TIME)
North South University (NSU)
Research Assistant (RA)
Year 2004- Year 2006 (FULL TIME)
ADMINISTRATIVE RESPONSIBILITIES AT FACULTY/ UNIVERSITY LEVEL
IQAC (Institutional Quality Assurance Cell) at North South University (NSU)
Position: Coordinator (Centre of Excellence for Learning and Teaching), 2019 -Ongoing
North South University (NSU)
Faculty: School of Business and Economics
Department of Marketing and International Business
Position: Department Research Chair, September 2016 -2018
International Islamic University Malaysia (IIUM)
Faculty: Faculty of Language and Management
Position: Head of Research
May 2014- June 2016 (FULL TIME)
International Islamic University Malaysia (IIUM)
Faculty: Faculty of Language and Management
Position: Member of Board of Studies under Bachelor of Tourism Planning And Hospitality Management (BTPHM)
February 2014- June 2016
Graduate School of Management, Multimedia University
Position: M.B.A Program Coordinator,
Date Start of Appointment: 1st February 2012
Date End of Appointment: 31st December 2013
Graduate School of Management, Multimedia University
Position: Member of Academic and Corporate Planning (ACP), Date Start of Appointment: 1st July 2012
Date End of Appointment: 30th December 2013
Graduate School of Management, Multimedia University
Position: Member of Research &Development (R&D), Date Start of Appointment: 1st February 2012,
Date End of Appointment: 31st December 2013
Marketing Principles; Global Marketing, Internet Marketing, Consumer Behavior, Service Marketing; Marketing Research; Research Methodology
Organization Name: Academy of International Business (AIB)
Academy of International Business, 667 N Shaw Lane, Room 7, Eppley Center, East Lansing, MI 48824, USA
Membership Type: Academic
Member ID# 52862
Effective Date: 17/6/2021
Expiration Date: 17 /6/2022
Organization Name: International Society for Development and Sustainability (ISDS)
ISDS LLC, Japan ; www.isdsnet.com
Membership Type: Academic
Membership ID# M170169
Effective Date: 22/4/2017
Organization Name: The American Marketing Association (AMA)
311 S. Wacker Drive, Suite 5800; Chicago, IL 60606; Tel:(800)AMA-1150 or (312)542-9000; Fax:(312)542-9001.
Membership Type: Academic
Member ID# 03307365
Effective Date: 5/8/2015
Expiration Date: 5/31/2017
Organization Name: Asian Academy of Management (AMA)
Asian Academy of Management; School of Management, Universiti Sains Malaysia
Pulau Pinang, Office No: 04 - 653 2338
Membership Type: Academic/ Ordinary
Member ID# AAM086/2015/2017
Effective Date: 1/10/2015
Expiration Date: 30/10/2017
Organization Name: Asian Council of Science Editors (ACSE)
Contact: Awais Jabbar; Assistant Manager Membership; Asian Council of Science Editors; P.O. Box 126208, Deira, Dubai, UAE
Email: acse@theacse.com .
Membership Type: Academic
Effective Date: 30/5/2015
Expiration Date: 30/5/2016
Organization Name: EATAW (European Association for the Teaching of Academic Writing)
Position: Members
Organization Name: Management Education & Research Consortium Global (MERC Global) (http://www.mercglobal.org/executive-board.html)
Overview: MERC Global is registered under the Society Registration Act 1860, Govt. of India
Position: Executive Board Members
Membership No: Member of Executive Board (2013-15)
Organization Name: Marketing Profs! (http://www.marketingprofs.com/)
Position: Basic Members
Organization Name: Internet Marketing Association
Position: Basic Members
Services marketing, firms’ capability, B2B marketing and sustainability, B2B supply chain networks and luxury brand marketing